Kyly Clarke, the 44-year-old former cricket WAG, has adopted an unconventional approach to marketing her artwork by leveraging artificial intelligence. On Monday, she took to Instagram to promote a special Australia Day art sale, but instead of relying on her own presenting skills, she utilised what appeared to be an AI-generated video clip to showcase her creations.
AI-Generated Sales Pitch for Artwork
In a surprising twist, the promotional video featured a computer-generated male character with an American accent, holding up what was presented as one of Kyly's art pieces. The digital salesman enthusiastically declared, 'Today is the day, ladies. You can't wait any longer to order that Kyly art piece. Sale on now.' This marked a departure from traditional marketing methods for the former television presenter.
Art as Therapy and Healing
In her Instagram caption accompanying the AI clip, Kyly announced a 20% discount across all her artworks, which range in price from $264 to $2,780. She emphasised the therapeutic benefits of art, writing, 'As I transition into my journey as a life coach, I've found that art is more than just a hobby – it's a form of therapy.'
She described how bringing 'art therapy calm' into the home represented a wonderful way to celebrate Australia Day. Kyly elaborated on one particular piece, noting, 'This piece, with its deep blues and fluid movement, was created with mindset in mind. When you hang a piece like this in your space, you're not just decorating a wall; you're creating an anchor for your own daily mental well-being.'
Artistic Journey Following Personal Challenges
Back in 2024, Kyly revealed how her artistic pursuits had facilitated her healing process following her separation from former husband Michael Clarke. She provided insights into the emotional dimensions of creating artwork after being selected to exhibit at an upcoming art fair.
'It was a really beautiful healing process,' Kyly told The Daily Telegraph. 'I was finding me through that process and starting to understand and realise what it was I wanted in my life.' She further explained how art enables her to 'shut out' the external world and concentrate fully on her creative work.
'That is when a hobby like this, that can become a part of your career and your life, is really exciting because I guess it shuts out the outside world for those moments that you're creating and that is really special,' she added.
Career Evolution and Future Aspirations
Kyly's professional journey has encompassed diverse fields including dance, modelling, interior design, and property development. She discovered her passion for art when struggling to find suitable pieces for her own bedroom, subsequently pursuing childhood dreams of becoming an artist.
Beyond her painting endeavours, Kyly revealed plans in April last year for a potential return to acting. After years focused on business ventures and raising her daughter, the Sydney-based personality signed with leading agency Chic Talent Management.
'Funnily enough, I was one of the casting director's "options" for the reporter role in the feature film I Know What You Did Last Summer,' Kyly disclosed to the Daily Telegraph. She expressed enthusiasm for working on both Australian and international productions, specifically mentioning interest in NCIS: Sydney or Canadian Christmas movies.
'I would love to work on both Australian and international productions. I would love to appear in a feature film,' Kyly continued. 'It would be great to work on the set of NCIS: Sydney, or even those Christmas movies which come out of Canada. I am leaving the door completely wide open to all opportunities.'
Personal Background and Co-Parenting Arrangements
Kyly was previously married to cricket star Michael Clarke, with the couple separating in 2019 after seven years of marriage. They continue to co-parent their ten-year-old daughter, Kelsey Lee, maintaining an amicable relationship despite their personal separation.
Following their split, Michael Clarke experienced a highly publicised relationship with Jade Yarbrough that ended acrimoniously. Eighteen months after that incident, he essentially confirmed a new romance with 32-year-old Arabella Sherborne through flirty interactions on social media platforms.
