Jack Kay, the 26-year-old social media star known as the Ibiza Final Boss, has reportedly signed a five-figure deal with fashion retailer boohooMAN. The agreement comes just weeks after he went viral for dancing in Ibiza, attracting attention with his distinctive bowl haircut.
According to sources, Kay visited boohooMAN's headquarters in Manchester to finalise the collaboration. He was photographed wearing a black t-shirt, black shorts, and white trainers, posing with a boohooMAN t-shirt featuring 'IBIZA FINAL BOSS' on the back. The brand has previously worked with celebrities such as footballer Kyle Walker, Love Island's Toby Aromolaran, and singer Burna Boy.
The news follows Kay's recent signing with Neon Management, whose other clients include TOWIE's Joey Essex and Gogglebox's Stephen Webb. A source told the Sun that the agency has been 'inundated' with requests for Kay, adding: 'It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit.'
Kay has already released a music track titled 'Ibiza Final Boss', a collaboration with Carnao Beats. Since his rise to fame, several brands have referenced him in content, with Greggs sharing a photo of gingerbread resembling his appearance. Kay previously stated on social media that the attention has been 'a lot' to take in, but assured fans he is 'just a normal person from Newcastle'.
A spokesperson for Neon Management confirmed the deal to the Mirror, saying: 'We would never discuss our clients earnings but I can confirm that we have secured a lucrative brand deal for Jack with Boohooman, something he is both excited and proud to be involved with. There are lots of exciting things coming up for the Ibiza Final Boss!'
