Heidi Klum and her daughter Leni have found themselves at the centre of a social media storm following the release of their latest collaborative lingerie campaign. The mother-daughter duo, known for their close relationship and previous modelling work together, have sparked debate with their intimate photos for German underwear company.
Mixed Reactions Flood Social Media
The striking images, which show both women posing in matching black lingerie sets, have drawn strong reactions from followers and fashion commentators. While many praised the pair for their confidence and the celebration of their bond, others questioned the appropriateness of such intimate imagery between a mother and daughter.
One particularly vocal critic commented: "This is just wrong on so many levels," while another added: "Some things should remain private between family members."
Defending Their Artistic Choice
Despite the criticism, the Klums have received significant support from fans who see the campaign as empowering and beautiful. Supporters have flooded comment sections with messages praising their confidence and the normalisation of different body types.
Leni, who has been building her own modelling career since graduating from high school, has previously spoken about enjoying working alongside her famous mother. The 20-year-old has followed in Heidi's footsteps, establishing herself as a rising star in the fashion industry.
Not Their First Joint Campaign
This isn't the first time Heidi and Leni have posed together for major brands. The duo have previously worked with Italian intimates company Intimissimi, appearing in multiple campaigns that showcased their close relationship.
Heidi, who shares Leni with former partner Flavio Briatore, has always been open about her pride in her daughter's modelling achievements. The supermodel frequently shares behind-the-scenes moments from their photoshoots on her social media platforms.
The controversy highlights ongoing debates about family relationships in advertising and the boundaries of fashion photography. As the discussion continues online, the Klums appear unfazed by the mixed reception, continuing to promote their latest collaboration across social media channels.
