Hailey Bieber has set pulses racing with a series of sizzling new campaign images that see the model showcasing her incredibly toned midriff in a daringly unzipped pair of jeans.
The 26-year-old style icon demonstrates exactly why she's one of the most sought-after faces in fashion, exuding confidence and glamour in the high-impact shots for a massive new project.
In one particularly arresting image, Hailey stares down the lens with an intense gaze, her honey-blonde hair styled in effortless waves. The focal point is undoubtedly the strategic unzipping of her dark denim jeans, which reveals her sculpted abdomen and a glimpse of a matching black bra beneath a crisp white blazer.
A Week of High-Profile Appearances
The campaign drop comes amidst a whirlwind week for the Rhode skincare founder. Just days after launching the major fashion endeavour, Hailey was spotted enjoying a rare night out with her global superstar husband, Justin Bieber.
The couple, who have been the subject of intense public scrutiny, looked relaxed and happy as they departed a New York hotel together. Justin, 29, kept his signature casual-cool aesthetic in a grey hoodie and matching shorts, accessorised with a beanie and chains.
Mastering Model Off-Duty Style
Hailey's own off-duty style was a masterclass in model-esque elegance. She opted for an oversized black blazer, which she wore draped over her shoulders, paired with sleek leather trousers and classic pointed-toe pumps.
The look was finished with minimal jewellery and a pair of large, dark sunglasses, perfectly encapsulating the understated yet powerful style she has become renowned for.
This public appearance, coupled with her bold new campaign, solidifies Hailey Bieber's position not just as a famous spouse, but as a formidable force and trendsetter in the fashion industry in her own right.
