Gemma Collins Speaks Out on Adam Thomas 'Bullying' Controversy with David Haye
Gemma Collins has publicly addressed the escalating tensions between actor Adam Thomas and former boxer David Haye on I'm A Celebrity... South Africa, firmly stating she was not afraid to protect her friend Adam during the heated exchanges. The reality star, known for her outspoken nature, has taken to social media and television appearances to voice her concerns over what viewers have labelled as bullying behaviour from Haye towards Thomas.
Instagram Post and Loyalty Declaration
On her Instagram account, Gemma shared a clip capturing the moment David Haye criticised Adam Thomas for refusing to participate in a trial due to feeling unwell. Alongside the video, she penned a heartfelt caption emphasising her unwavering support. We must protect my lovely friend @adamthomas21 at all costs! NEVER BE AFRAID TO PROTECT YOUR BESTIE @imacelebrity, she wrote, adding a poignant reflection on loyalty: Loyalty isn't loud, it's solid. It's showing up, backing them in rooms they're not in, and keeping their name sparkling clean like a diamond under pressure. Because a real one doesn't just stand beside you… they stand for you.
Television Appearance and Direct Criticism
Further amplifying her stance, Gemma appeared on I'm A Celebrity: Unpacked this week alongside host Sam Thompson and fellow guest Carol Vorderman. During the show, she did not hold back in her assessment of David Haye, taking a direct swipe at his boxing career. David used to lose a lot, she remarked, questioning his heavyweight champion status. That concerns me. I've got to say, there was a moment in there when I thought 'How is he a heavyweight champion? Bless you David, and you keep losing, hun.' She suggested that his past losses might have contributed to his behaviour in the camp.
Analysis of the Camp Conflict
The conflict between Adam Thomas, 37, and David Haye, 45, has been a focal point of the All Star South Africa spin-off, which was filmed in September 2025. Tensions first flared when Adam broke camp rules, followed by another incident where he felt unwell and declined to undertake a trial, prompting Haye to brand him as useless. Gemma provided insight into the dynamics, stating, I think David Haye might have seen a weakness in Adam. There were times where I had to protect Adam in there. She explained her restrained approach, noting that while she wanted to intervene more forcefully, she remained calm to avoid escalating the situation.
Gemma elaborated on her protective instincts, saying, Well, basically, I knew if it was ever gonna get too bad I would be taking David on. You know, bring on the next heavyweight champion fighting the world. Because if I feel that something's too much, I'm not afraid to step up. This statement underscores her readiness to defend Adam if necessary, highlighting the seriousness of the altercation.
Viewer Reactions and Broader Controversies
The incident has sparked significant backlash from viewers, with many accusing David Haye of bullying. Online comments have been scathing, with one viewer writing, David really needs to go – that was not banter, that was bullying. I'm sorry but it was. Don't like it. Another added, David Haye, what a bully. Times like this he should be chucked out for being a d***head. A third echoed, How has David not been removed for bullying yet?
This is not the first time Haye has faced criticism during the series. Earlier episodes saw him branded a misogynist after making controversial comments about women's appearances, and he was also accused of fat shaming Gemma and unfairly sending Beverley Callard to an inferior camp. Beverley herself confronted Haye during the Adam Thomas incident, urging him to show sympathy and empathy, to which he dismissively replied, He's a grown ass man. I don't like guys when they're a bit useless. There it is.
Conclusion and Show Details
As the drama unfolds, Gemma Collins's vocal defence of Adam Thomas adds a new layer to the ongoing narrative of I'm A Celebrity... South Africa. Her actions and words reflect a commitment to standing up against perceived injustice, resonating with audiences who have expressed similar concerns. The show continues to air on ITV1 and ITVX, keeping viewers engaged with its blend of celebrity challenges and interpersonal conflicts.
