A father has delivered a masterclass in generational nostalgia, stepping in to teach his daughter the 'real 6-7' after she introduced him to the baffling new trend confusing the nation.
The New 6-7 Trend Baffling the UK
If you have children, you've almost certainly heard the phrase '6-7'. This seemingly nonsensical trend has been embraced by Gen Alpha, sweeping through school playgrounds and social media feeds across the UK. The trend is so pervasive and disruptive that it has been banned in some classrooms.
Perplexed parents and teachers have been left scratching their heads, with many wondering if the numbers are a secret code for something inappropriate. However, the joke is ultimately on the adults. The trend's entire appeal lies in the fact that it means absolutely nothing. Children simply find the randomness hilarious.
One mum on Mumsnet confirmed this, quoting her daughter who said, 'no one knows, and that's what makes it oh so hilarious'.
A Blast from the Past: The 'Real' 6-7
One dad, Shane, who posts on Instagram as @shanedavidcole, decided to take matters into his own hands. In a now-viral video, he turned the tables on his daughter. He captioned the clip: 'When your kids' teaching you 6-7, but you teach them 6789998212'.
For millennials, that string of numbers is instantly recognisable. It's the phone number from Soulja Boy's 2008 hit 'Kiss Me Thru The Phone', a party anthem that defined a era. Shane's musical intervention provided a heavy dose of nostalgia for those who grew up with the track.
The video clearly resonated. One viewer on YouTube commented, 'The first 5 seconds sent me like 15 years into the past. Wow'. Another declared the song a 'timeless banger'.
So, What is the Current 6-7 Trend Really About?
Unsurprisingly, the current 6-7 trend has no connection to Soulja Boy. For anyone under 25, the rapper's name is likely to draw a blank stare.
Content creator Marie Achkar offered a breakdown of the trend's origins. She explained that it started in December 2024 with a song called 'doot doot' by hip-hop artist Skrilla, which includes the phrase '6-7' in its lyrics.
The trend exploded earlier this year when creators began pairing the song with edits of Charlotte Hornets point guard LaMelo Ball, who, fittingly, is six foot seven inches tall. The phrase has since gone viral, with over two million posts on TikTok under the #67 hashtag. Its reach was demonstrated when an order number 67 was called at a Californian In-N-Out, causing the crowd to erupt.
So, while Gen Alpha enjoys its mysterious new craze, one dad has ensured his daughter knows the original numbers that truly mattered to a generation.