Coleen Rooney, the nation's favourite WAG-turned-wellness-mogul, has chosen the sun-kissed shores of Marbella as the stunning backdrop to launch her latest business venture. The 37-year-old entrepreneur has unveiled LUMIATE, a new collagen-infused beauty range, proving her business acumen is as sharp as ever.
While enjoying a lavish family holiday with husband Wayne and their four sons, Coleen took to social media to showcase her new product line. The timing appears strategic, blending the allure of a luxurious Spanish getaway with the launch of a premium wellness brand.
Sun, Sea, and Skincare: The Marbella Launch Pad
From her pristine villa overlooking the Mediterranean, Coleen shared a series of glamorous promotional shots. Dressed in a chic black bikini and coordinating shorts, she radiated health and vitality—the perfect embodiment of her collagen brand's promises.
"So excited to finally share this with you all," she captioned her Instagram post, which quickly amassed thousands of likes from her devoted followers.
More Than Just a WAG: Building a Business Empire
This launch solidifies Coleen's status as a serious entrepreneur, far beyond her famous footballing associations. LUMIATE joins her existing portfolio, which includes the successful Coleen Rooney Home range, demonstrating her keen eye for market trends and consumer desires.
The collagen market is booming in the UK, with consumers increasingly seeking oral supplements and topical products promising improved skin elasticity, hair strength, and joint health. Coleen's entry into this competitive space shows her knack for identifying lucrative opportunities.
A Family Affair in Marbella
The business launch coincided with a much-needed family break. The Rooney clan were spotted enjoying the five-star amenities of their luxury resort, with Wayne and the boys making the most of the swimming pools and warm weather.
Despite the holiday setting, Coleen’s focus remained partially on her business, seamlessly integrating professional promotion with family time—a balancing act many modern entrepreneurs will recognise.
With this strategic launch, Coleen Rooney continues to redefine her public persona from supportive wife to savvy business leader, all while maintaining that relatable, family-first image her fans adore.
