Geordie presenting duo Ant McPartlin and Declan Donnelly have reignited their long-running feud with I'm A Celebrity... Get Me Out of Here! campmate Kelly Brook, branding her 'Smelly Brook' in a cheeky on-air jibe.
The Jungle Joke That Started It All
The incident unfolded after Brook, 45, shared an awkward story with her campmates about accidentally farting in front of Madonna. She explained this happened after eating a microbiotic diet at a dinner party, a diet containing rice and beans similar to the food parcels in the jungle.
As the camera cut back to hosts Ant and Dec, the pair seized the comedic opportunity. They joked that they didn't hang around the camp for long, quipping they were worried she might fart. It was then they delivered the nickname that has set the showbiz world talking, dubbing the former model 'Smelly Brook'.
A History of Tension
This is not the first sign of friction between the parties. The awkwardness was palpable from the moment Kelly entered the Australian jungle. After jumping from a helicopter, she turned to the camera and screamed, "Ant and Dec, I'm coming for you!"
The tension escalated during the hosts' welcome to the first group of celebrities. While all the other campmates waved and said hello, Kelly remained silent and refused to wave back, a clear snub that viewers quickly noticed.
This feud has deep roots, originating back in 2009. The rift began when Kelly was a panellist on Britain's Got Talent, sitting alongside Amanda Holden, Simon Cowell, and Piers Morgan. It is alleged that Brook believed the popular presenters were instrumental in her being pushed out from the show.
What Happens Next?
With the nickname now public and the history of bad blood between them out in the open, viewers are left wondering how this drama will unfold. Will Kelly Brook confront the hosts over their 'Smelly Brook' comment, or will the jungle tensions force a resolution to a 16-year-old showbiz dispute?
As the series continues, all eyes will be on the dynamic between the campmate and the comedic kings of the jungle.