Five Guys has been named the National Football League UK's Official Burger Partner for the 2026-2028 seasons, marking a three-season partnership between the two organisations.
As part of the deal, fans can expect exclusive ticket giveaways, fan meet-and-greets, live experiences, NFL-themed events and football gatherings, along with additional opportunities for Five Guys Rewards members.
Partnership celebrates American heritage
John Eckbert, CEO of Five Guys Europe, said: “Partnering with the NFL UK is a proud moment for Five Guys - a celebration of our American heritage and the values at the heart of our brand. We can’t wait to create some special moments for fans and really bring this partnership to life.”
Henry Hodgson, general manager, NFL UK and Ireland, added: “Five Guys is an established brand with a strong presence across the UK, and we're excited about what we can build together. From exclusive experiences to valued rewards, this partnership will give fans more ways to engage with the NFL throughout the year.”
Ticket giveaway to mark the launch
To celebrate the partnership, Five Guys and the NFL UK are rewarding fans with the chance to win tickets to NFL games across Europe.
