Two Welsh towns, Port Talbot and Pontypridd, have been shortlisted to become the UK's first Town of Culture in 2028. The competition, run by the UK Government, attracted 398 bids from over 400 towns. Fifteen towns are now competing for the inaugural title.
Both towns will receive £60,000 to develop their bids before judges select the winner early next year. The announcement has sparked discussion on social media, with some praising the towns and others critiquing them.
Port Talbot's Industrial Legacy and Recent Setbacks
Port Talbot is best known as an industrial town, famous for its massive steelworks. On 30 September 2024, primary steelmaking ended at the site after 100 years. The town suffered another setback when US firm LanzaTech abandoned plans to build a facility to produce sustainable aviation fuel at Port Talbot's Crown Wharf. The company had previously secured £25 million from the UK Government's Advanced Fuel Fund for the project, which was expected to create more than 100 jobs. Neath Port Talbot Council expressed disappointment over the decision.
Cultural Icons and Natural Attractions
Port Talbot has produced many screen icons, including Sir Anthony Hopkins, Michael Sheen, Rob Brydon, and Richard Burton. The area celebrates this legacy with Burton-inspired trails in Pontrhydyfen, including the Birthplace Trail and Childhood Trail, which highlight landmarks tied to the actor's life.
Beyond culture, the area offers natural scenery and outdoor activities. Aberavon Beach features a 3-mile stretch of golden sand, cafes, and activities such as surfing and kitesurfing. Margam Park includes a gothic castle, free-roaming deer, a lake for watersports, and 1,000 acres of parkland. The Afan Valley Forest Park covers 11,000 hectares with nine waymarked walks and many cycle trails. Melincourt waterfall, painted by J.M.W. Turner in the early 19th century, is also nearby.
Economic Challenges and Regeneration Hopes
The town centre faces economic challenges and signs of deprivation, with some regeneration projects underway through the Vibrant and Viable Places fund. According to the article, winning the Town of Culture title could change perceptions, draw attention, and encourage more people to visit.
As one resident noted, "We are so lucky to have this on our doorstep." The article concludes that while the award won't solve all problems, it could help Port Talbot be seen as more than a place to pass through.



