The world-famous makeup brand Charlotte Tilbury has officially launched inside Boots at the Silverlink Retail Park in North Tyneside, creating a buzz among beauty enthusiasts. The brand, known for its highly sought-after products including the Multi-Miracle Glow and Magic Cream, became available at the store from 9am on Friday, 3 July 2026.
Brand Background and Growth
Charlotte Tilbury, founded by the eponymous makeup artist, debuted its first concession in Selfridges in 2013 after decades of work with top names in the beauty industry. Since then, the brand has expanded globally, with products stocked in stores worldwide. Its arrival at Silverlink marks a significant addition to the retail park's offerings.
Social Media Announcement
Staff at Boots Silverlink announced the launch on Instagram, posting: 'DARLINGS…… Guess who is coming to Boots Silverlink TOMORROW 3/7/2026?!? CHARLOTTE TILBURY the brand you’ve all been asking and waiting for is finally here as of 9am tomorrow morning at Boots Silverlink! Join us tomorrow to be part of the MAGIC.' The post featured a photo of staff in front of a billboard reading: 'The iconic glow you've all been asking for'. A dedicated Instagram account, Charlotte Tilbury North Shields, also posted: 'You didn’t think we would miss out Silverlink did you? North Shields - we’re on the way, darlings!'
Other Retail Developments at Silverlink
Charlotte Tilbury is not the only major brand arriving at Silverlink. Wagamama, the popular restaurant chain, is confirmed to take over the premises formerly occupied by Cassia Italian, which closed earlier in 2026. These additions reflect ongoing investment in the retail park, enhancing its appeal to shoppers in North Tyneside and beyond.
