Move over, royal weddings—Gen Z is turning school proms into extravagant affairs, with some teens spending upwards of £2,000 on a single night. From designer dresses to stretch limos and lavish after-parties, the humble school dance has evolved into a full-blown luxury event.
Why Are Proms Getting So Expensive?
Gone are the days of homemade dresses and borrowed suits. Today’s teens are splashing out on custom-made gowns, professional makeup artists, and even pre-prom photoshoots. Social media pressure and influencer culture are fuelling the trend, with many students feeling the need to outdo their peers.
The Hidden Costs of Prom Night
- Outfits: Designer dresses and tailored suits can cost £500+
- Transport: Limousines or party buses add another £200-£400
- Hair & Makeup: Professional styling often exceeds £150
- After-Parties: Exclusive venues and VIP treatment push budgets further
Parents are feeling the pinch too, with many admitting they’ve taken on extra work or dipped into savings to fund their child’s dream prom.
Is This Sustainable?
Experts warn that the rising costs could exclude less affluent students, turning what should be an inclusive celebration into a display of wealth. Some schools are now introducing spending caps or second-hand dress initiatives to level the playing field.
As prom season approaches, one thing is clear—Gen Z’s lavish approach to school dances shows no signs of slowing down.
