Last year's anti-tourism protests across Europe drew global headlines, and tensions are rising again this summer. However, signs of progress are emerging as destinations implement new strategies to balance tourism with local needs. From Switzerland's hydroelectric trains to Spain's crackdown on unlicensed rentals, initiatives aim to address environmental, social and economic pressures.
Switzerland's national train network will run completely on hydroelectric power this year as part of its Swisstainable strategy, designed to spread tourism more evenly across the country and calendar. The scheme offers discounts on public transport when booking sustainability-certified hotels, while campaigns featuring Roger Federer promote off-season travel. In hotspots like Lauterbrunnen and Lake Brienz, a tourism tax of CHF5 (£4.50) has been introduced for visitors to popular spots, with revenue funding local maintenance. A new car park outside Lauterbrunnen connects to a train service, easing congestion on the town's narrow roads.
Spain, the top destination for British tourists and the second most-visited country in Europe, is acting fast amid overtourism concerns, especially in the Canary and Balearic Islands. This year, it has called for the removal of nearly 66,000 unregulated Airbnb listings and pulled back on social media influencer campaigns that attract selfie tourists to vulnerable beaches. The country is working on a sustainable tourism model using smart technology, according to officials, though details remain under development.
While change in the tourism industry is often slow, the combination of greater traveller awareness and local pressure on authorities is driving tangible action. Switzerland encourages exploration by public transport and off-season, while Spain targets illegal short-term lets and excessive marketing. Both nations demonstrate that solutions exist, even as protests continue to highlight the urgency of the crisis.
