In an era where big-name retailers dominate UK high streets, the Norfolk village of Wroxham stands out as a charming exception. Almost all of its shops are owned by a single family, the Roys, who have been serving the community for 130 years.
Founded by Arnold and Alfred Roy, the family business now includes Roys Department Store, Roys Food Hall, Roys Toys, Roys Pharmacy, Roys Florist, Roys Garden Centre, Roys Fuel, and even a Roys Medium Stay Car Park. The company is currently run by Alfred's grandchildren, Ed and Paul Roy, who serve as directors.
Paul Roy, 54, emphasised the family's commitment to local produce and community: "We have over 100 local suppliers. It's not like there aren't other retailers around. We have competition everywhere." He added, "It's a family business, so it's a family feel that we try to encourage in our staff."
The village has gained viral attention after Northern Irish tourist Gareth Clarke posted a TikTok video expressing bewilderment at the ubiquity of the Roy name. Mr Roy said the video left him "hugely amused and humbled," noting that the most common question is "Who is Roy?"
Beyond the shops, Wroxham is known as the 'Capital of the Norfolk Broads', offering a peaceful riverside setting, boating trips, and attractions like Wroxham Miniature Worlds and the Bure Valley Railway. The Roys website states the company stocks over 1,000 local products and regularly supports local charities.
