Birmingham Airport is set to welcome a exciting new addition to its flight roster as Icelandic low-cost carrier Play Airlines announces direct services to Reykjavik, commencing in May 2024.
New Gateway to the Land of Fire and Ice
The budget airline will operate flights between Birmingham Airport and Reykjavik's Keflavik International Airport four times weekly, providing West Midlands travellers with affordable access to Iceland's stunning landscapes and serving as a convenient hub for transatlantic connections.
Strategic Expansion for Budget-Conscious Travellers
Play Airlines, which emerged following the collapse of WOW Air, has been steadily expanding its European network. The Birmingham route represents a significant step in their growth strategy, tapping into one of the UK's largest regional markets outside London.
Key features of the new service include:
- Four weekly flights starting May 22nd, 2024
- Competitive pricing positioning Play as a budget alternative
- Seamless connections to North American destinations including New York, Boston, and Washington
- Enhanced travel options for both leisure and business passengers
Boosting Regional Connectivity
The announcement has been welcomed by airport officials and tourism representatives who see it as a major boost for regional connectivity. Birmingham Airport continues to rebuild its network following pandemic-related disruptions, with this new Icelandic route adding to recent service expansions.
Tourism Iceland anticipates increased visitor numbers from the Midlands region, while business leaders highlight the importance of maintaining and expanding international links for the regional economy.
What Travellers Can Expect
Play Airlines operates a modern fleet of Airbus A320neo and A321neo aircraft, focusing on cost-efficient operations that enable lower fares. The airline's business model follows the familiar low-cost carrier approach, with base fares supplemented by charges for additional services.
With Iceland's popularity continuing to grow among UK travellers seeking northern lights adventures, geothermal experiences, and unique natural landscapes, the new Birmingham route is expected to prove popular with both first-time visitors and Iceland enthusiasts.
