Parisian officials are taking a firm stance against the proliferation of English-language signage near the city's most iconic landmark. In a move that's sparking debate, businesses surrounding the Eiffel Tower are being instructed to prioritise French in their storefront displays.
The Language Crackdown
Recent inspections by city authorities have identified numerous establishments using English phrases like "Welcome", "Take away", and "Enjoy Paris" to appeal to international visitors. Under France's Toubon Law, which mandates the use of French in commercial contexts, such practices could now face penalties.
Impact on Tourism Businesses
Shop owners in the 7th arrondissement report receiving official notices demanding linguistic changes. Many argue that English signage helps cater to the tower's predominantly foreign visitors, who account for 75% of foot traffic in the area.
Visitor Reactions
Tourists interviewed expressed mixed feelings about the policy. "It's charming to see French everywhere," remarked one British visitor, "but sometimes a little English helps when you're in a hurry."
The enforcement comes as Paris prepares for the 2024 Olympics, when clear communication will be crucial for navigating the city. Authorities maintain that proper French usage enhances the visitor experience while preserving cultural heritage.
