Sir Mo Farah has dared the public to break free from their comfort zones by offering them holidays and bucket list adventures — provided they agree to go 'immediately.' The Olympic champion hit the streets of Fitzrovia in London to present passersby with the opportunity to set off for sunny Athens or hop on a plane to South Korea the next day. All they needed to do was commit there and then.
Spontaneous Winners
Jane Snowden, 67, who runs a Good Neighbours scheme supporting elderly residents in Shropshire alongside her husband Andy, trusted her instincts — and the couple are now embarking on a spontaneous week-long cruise departing from Athens.
'We were down visiting family and out for a walk when we spotted Mo out of the corner of our eye,' Jane explained. 'We had absolutely no idea what was coming next, when Mo pulled out the envelope and revealed we'd won a trip of a lifetime — we were completely stunned. We've never been on a cruise before, so saying yes felt like a huge moment for us — it's something we never would have planned, but we're so glad we did.'
Survey Reveals Britons Struggle with Spontaneity
The stunt follows a survey of 2,000 adults, commissioned by Virgin Red, which found that Britons are increasingly retreating into their comfort zones, with 54% admitting they struggle to be spontaneous. A mere 7% seize new opportunities wherever possible, while two-thirds confess to having missed out because they simply couldn't say 'let's go' fast enough.
Sir Mo Farah, who teamed up with Virgin Red to test the nation's willingness to embrace spontaneity, said: 'I've learned that some of the best moments in life happen when you trust your gut and just go for it. Whether it's in training, travelling, or spending time with my family, saying yes to something unexpected has created memories for me I never would have expected. Seeing people take a chance on these last-minute experiences has been brilliant — that spontaneous mindset is what Go-Mo is all about.'
More than half (56%) admitted they actively avoid anything that involves signing a waiver form. This corresponds with just 7% having tried skydiving or bungee jumping, while only 16% have set off on a road trip without a planned destination. The telltale signs that individuals were stuck in their comfort zones included binge-watching the same beloved TV show, following identical commutes to work each day, and returning to the same holiday destination annually.
Expert Advice on Embracing Spontaneity
Neuroscientist Dr Tara Swart added: 'When we're younger, everything feels new, which is why time seems to slow down, but as life becomes more routine, that sense of excitement fades and time appears to speed up. Modern society has taught us to overlook our 'gut feeling' in favour of rationality, but those instinctive 'yes' or 'let's do it' moments can strengthen emotional wellbeing, self-trust and cognitive flexibility.'
The research by OnePoll found that 24% of people wouldn't accept a last-minute offer to visit somewhere new the following day, even if they had no prior commitments and it cost them nothing. A fifth revealed they prefer at least a week's notice when making plans, with just 2% happy to arrange something on the same day. Three in 10 admit to self-sabotage, having missed out on opportunities due to nerves — with 28% saying plans were too last-minute, and a further 28% admitting they got stuck in their own heads and overthought things. Yet a striking 77% believe that overthinking can stop people from truly enjoying life's experiences.
Anna Troughton, 30, was left stunned after discovering she'd won a last minute trip to Seoul. She said: 'I'm in between jobs at the moment, so thought I'd come down to London for the day to do a bit of shopping. The next thing I knew, I was chatting to Mo Farah, who completely put me on the spot and asked if I was bold enough to say yes to something happening tomorrow. Given where I'm at right now, I thought, why not ... I was totally shocked. It's definitely made me realise I need to say yes more often.'
Andrea Burchett, chief loyalty officer at Virgin Red, added: 'We can all be guilty of retreating to the safety of our comfort zones. But so many of us are missing out because we can't just say 'let's go' and jump into something new. We want to challenge people to embrace adventure and remember just how much fun it can be.'
Dr Tara Swart's Top Five Go-Mo Tips
- Break habituation: Our brains are wired for efficiency, which means familiar routines can fade into the background and put us on autopilot. Introducing small moments of novelty helps refresh the mind, increase presence and boost wellbeing.
- Seek out something new each day: The brain is naturally drawn to what feels new, which is why unfamiliar experiences can feel energising and memorable. Small changes to your routine — from speaking to someone new to changing your daily routine — help expand comfort zones and strengthen adaptability.
- Become a culture vulture: Regular exposure to culture, the arts and nature has been shown to support both mental and physical wellbeing. Simple, yet memorable, experiences — such as live music, galleries or time outdoors — can reduce stress and lower mortality risk, and often begin with a spontaneous decision to say yes.
- Start small, dream big: Big goals are more likely to stick when they're broken down into small, achievable habits rather than dramatic lifestyle overhauls — science shows it's better to improve 10 habits by one per cent than one by 10 per cent.
- Trust your gut and say yes: Intuition is less about external experiences and more about learning to recognise and trust your internal signals. Our instincts are deeply connected to emotional wellbeing, so saying yes to new experiences can strengthen self trust, boost cognitive flexibility and help reconnect us with a sense of vitality.
