A survey by consumer watchdog Which? placed New Brighton in Merseyside among the bottom 20 UK seaside towns, scoring 52% overall and ranking 108th out of 118 locations. The town performed poorly in categories including beach quality, food and drink offerings, and scenery, alongside Bognor Regis, Southend-on-Sea, and Blackpool.
Despite the negative rating, local business owners and residents have defended the town. Lee Chean, owner of Love Coffee on the waterfront, described it as a vibrant destination when the weather is warm. 'It's an old school seaside town. How many places are left like this?' he said. Rebecca Edwards, who runs Becky's Brekkys, noted an increase in visitors, including families from America, since she opened nine years ago.
However, some residents pointed out shortcomings, particularly in evening entertainment. John Hodson, 87, a local of 30 years, said, 'I don't think there's enough things for younger people to do. Apart from the bowling alley, there's only the slot machines.' Erin Mason, 25, added that she rarely visits now, as the nightlife that existed in her parents' youth has faded.
Ian Reid, 61, attributed the decline in nightlife to changing licensing laws and habits, with many young people opting to go to Liverpool instead. He noted that former popular venues such as RJ's, The Chelsea Reach, and Witches Cauldron have closed permanently. Another lost landmark, New Brighton Baths, was destroyed in a storm in 1990.
Despite these changes, Reid believes the town retains charm, citing a friend who moved back after 40 years in London. 'In some respects, it's a town for the people,' he said.
