New York City's most beloved holiday tradition is set to dazzle spectators with an array of spectacular new additions as Macy's prepares to launch seven brand new floats for its 99th Thanksgiving Day Parade in 2025.
Gen-Z Sensation Makes Grand Entrance
The parade will welcome one of this year's biggest cultural phenomena as the Labubu plush toy craze makes its parade debut. A massive float named 'Friendsgiving in Popcity' will bring Labubu and counterpart Mokoko to life on New York's streets, standing an impressive 16 feet tall alongside other Pop Market creations.
This comes after the collectible keychains sparked frenzy among younger audiences earlier this year, with enthusiasts scrambling to adorn their bags and backpacks with the popular characters.
Record-Breaking Miniature Float Debuts
In a striking contrast, Goldfish will introduce the smallest float in parade history, measuring a mere eight inches tall and just 14 Goldfish crackers in length. The meticulously designed float features a snow tube sloop with a giant snow Goldfish at the peak and miniature crackers tubing down the mountainside.
Major Brands Join Festive Lineup
Several household names will make their parade mark with innovative new floats. Lego presents a ski slope-themed creation based on one of its current sets, complete with holiday characters including a snowman, reindeer, and yeti.
Lindt chocolate company brings elegance to Midtown with its 'Master Chocolatier Ballroom' float, featuring a winding staircase leading to a chocolate ball topped with a dancer and over 50 designs inspired by their signature red truffle wrappers.
Holland America Line showcases Alaska's wildlife through a majestic float carrying sea creatures and land animals, including a whale and moose, alongside the largest kinetic sculpture in parade history.
Serta mattress company creates a dreamy atmosphere with clouds, night sky, and their signature sheep mascots, including the parade-enthusiast 'Sheep No. 34'.
Netflix's Stranger Things makes a timely appearance ahead of its final season premiere, featuring Hawkins National Laboratory, a Demogorgon puppet, and dramatic light and smoke effects.
Spectacular Parade Details
The 99th Macy's Thanksgiving Day Parade will take place on November 27, 2025, featuring an impressive lineup including 34 balloons with five new additions, 26 performances, and 28 floats in total.
West End superstar Cynthia Erivo from 'Wicked' will kick off the 2.5-mile procession through New York City. The event will also showcase 11 marching bands, four balloonicles, 33 clown crews, nine performance grounds, and 14 specialty units.
The Radio City Rockettes, celebrating their centennial year, will also perform. The parade begins at 8:30am across all time zones and will be broadcast on NBC and Peacock.
