Holiday expert Rob Brooks has identified four European destinations offering exceptional value for money in July, with all-inclusive packages available for less than £500 per person. His top pick is the Greek island of Rhodes, where a six-night all-inclusive stay at the Avra Beach Resort Hotel, flying from Birmingham Airport, costs just £445 per person.
Rhodes: The Number One Value Destination
Rob Brooks, who works for travel agent On The Beach, shared his findings on TikTok. He declared Rhodes the clear winner after analysing booking trends, weather data, and live pricing. "To be honest, it wasn't even close," he said. "It's one of the most reliable destinations in the whole of the Mediterranean. You are almost guaranteed sunshine, the beaches are brilliant, the Old Town is stunning and somehow, even with all this, it still comes out as one of the best value places to go in July."
Brooks attributed the low prices to increased flight capacity to Rhodes in 2026 and a competitive last-minute market. "Which means lucky for you, holiday prices have stayed really reliable and really reasonable," he added. "That is why Rhodes gets my number one spot. Because you can go to a Greek island all-inclusive resort for less than £500 in July. For consistency, value and weather, Rhodes is probably the destination for the summer."
Costa del Sol, Spain: Surprising Value
In second place, Brooks highlighted Spain's Costa del Sol, which he said surprised him by emerging as the cheapest Costa in July. "When people think 'cheap Spain', they don't think of the Costa del Sol," he admitted. "But when I looked at the July data, it was actually coming out as the 'cheapest Costa' of them all."
He noted that holidaymakers can enjoy long beaches, a huge choice of resorts, and near-guaranteed sunshine with temperatures in the high 20s to low 30s Celsius. A deal at the Sandos Griego hotel in Torremolinos, including flights from Bristol Airport, was priced at £343 per person for an all-inclusive stay. "The Costa del Sol is a classic for a reason," Brooks said.
Bulgaria: All-Inclusive for Under £500
Brooks placed Bulgaria third, praising its "amazing" all-inclusive resorts and huge beaches. He acknowledged Bulgaria's "image problem" but insisted the reality is "so different" from 20 years ago. "Having gone through the booking data, there are very few places that can match Bulgaria in summer," he said. "July temperatures are in the high 20s and your money goes further once you're there."
He showcased a deal for £470 per person, including a six-night all-inclusive stay at Hotel Slavuna in Albena, flying from Luton Airport. "This deal is all-inclusive, which makes £470 an absolute steal - and for peak summer, it's about as good as it gets for value," Brooks said.
Kavos, Corfu: Budget-Friendly Greek Island
Rounding out the list, Brooks recommended Kavos on the Greek island of Corfu, despite its reputation as a party destination. "Most people see Kavos and they think cheap drinks and party holidays, but there is way more to it than that," he said. He highlighted its "beautiful beaches," "amazing boat trips," and "really great restaurants."
Kavos offers temperatures comfortably in the 30s Celsius in July. Brooks found a five-night self-catering stay at Oula Maisonettes, flying from East Midlands Airport, from just £198 per person. "There's some seriously good value to be had here," he enthused.
