British holidaymakers seeking an unforgettable yet remarkably affordable European escape are being urged to look beyond the usual suspects towards a stunning Polish city on the Baltic coast. According to a leading travel expert, Gdańsk offers a compelling mix of culture, history, and value that is currently flying under the radar for many UK tourists.
An Affordable Holiday Haven
Sarah Findlay, a travel expert from Total Travel Protection, has singled out Gdańsk as a prime destination for Brits wanting amazing value without sacrificing experience. "Located on the Baltic coast of Poland, Gdańsk is an underrated and affordable holiday destination Brits should look to book," she told the Mirror.
The financial appeal is undeniable. Airlines including Ryanair, Wizz Air, and Jet2 operate direct flights to Gdańsk from a multitude of UK airports such as Newcastle, London Stansted, Leeds, Belfast, Edinburgh, Manchester, Bristol, Liverpool, Aberdeen, and Birmingham. Incredibly, direct flights are available for as little as £15 for December travel.
Once you land, the luxury continues at a bargain price. A night at the exquisite five-star Hotel Podewils Old Town Gdańsk can be secured for just £65 during the same period, proving that a high-end stay doesn't have to break the bank.
What to See and Do in Gdańsk
The city itself is a treasure trove of activities. Visitors can stroll through the picturesque Old Town, a beautifully reconstructed historic centre, or delve into profound history at the Museum of World War Two. Admiring the stunning architecture is a must, whether on a guided walking tour or a relaxing city cruise along the river.
No trip would be complete without sampling traditional Polish cuisine. Sarah Findlay recommends trying classic dishes like pierogi (flavourful dumplings) and żurek (a distinctive sour rye soup). For those craving some seaside relaxation, the sandy Jelitkowo Beach is located just six miles from the city centre.
Beyond these highlights, the city offers numerous other attractions. The Long Market (Długi Targ) serves as the elegant heart of the Old Town, while the iconic Neptune's Fountain provides a perfect photo opportunity. For a truly enchanting experience, wander down Mariacka Street in the evening, where glowing streetlights illuminate old merchant houses and amber shops.
A Sensible Escape from Extreme Heat
Gdańsk also presents a practical advantage for travellers concerned about increasingly hot European summers. Its Baltic location means summer temperatures are typically a comfortable low 20s Celsius, offering a respite from the extreme heat that has plagued other popular destinations.
This is a significant consideration, as Total Travel Protection's recent analysis revealed a 15% rise in heat-related travel insurance claims in the summer of 2025. Choosing a destination like Gdańsk can therefore mitigate such risks, making for a more pleasant and secure holiday.
With a short flight time of just two to 2.5 hours from the UK—approximately 2 hours and 5 minutes from London Stansted and around 2 hours and 52 minutes from Bristol—this underrated city is both easily accessible and packed with potential for an unforgettable break.
