While Marrakech has long held the crown as Morocco's premier tourist destination, a new contender is emerging from the shadows and captivating travellers seeking authentic experiences. Welcome to Fes – the ancient imperial city that's rapidly becoming the country's must-visit location.
The Living Museum
Fes el-Bali, the city's ancient medina, stands as a UNESCO World Heritage site and one of the world's largest urban pedestrian zones. Unlike its more commercialised counterpart in Marrakech, Fes offers an unfiltered glimpse into medieval Arab life, with its labyrinthine alleys transporting visitors back centuries.
Artisanal Wonders
The city's souks remain dedicated to preserving traditional crafts that have been practised for generations. From the vibrant tanneries where leather is still processed using ancient methods to the intricate zellij tilework and hand-woven textiles, Fes is a living testament to Moroccan artistry.
Architectural Marvels
Fes boasts some of Morocco's most spectacular architectural treasures, including:
- Al Quaraouiyine University – Founded in 859 AD and recognised by UNESCO as the oldest existing educational institution in the world
- Bou Inania Madrasa – A stunning example of Marinid architecture with exquisite decorative details
- The Royal Palace – With its magnificent golden doors and traditional craftsmanship
Culinary Delights
The food scene in Fes offers an authentic taste of Moroccan cuisine, from street food stalls serving traditional snacks to riads offering cooking classes where visitors can learn to prepare classic dishes like tagine and pastilla.
Why Fes Is Winning Hearts
Travel experts note that Fes provides a more intimate and culturally rich experience than the increasingly crowded Marrakech. The city maintains its traditional character while offering modern comforts in beautifully restored riads and guesthouses.
For travellers seeking to immerse themselves in genuine Moroccan culture and history, Fes represents the perfect blend of ancient traditions and timeless beauty that's quickly making it the country's new must-visit destination.
