British holidaymakers have once again become the dominant force in Benidorm, overtaking Spanish visitors for the first time in seven years. New data reveals that UK tourists now lead the pack in the famous Costa Blanca resort, marking a significant shift in the destination's visitor demographics.
By the Numbers: A Return to Pre-Brexit Trends
According to the latest hotel stay figures from HOSBEC, the Valencian Community's Hotel and Tourism Business Association, British visitors accounted for a staggering 42.5 per cent of all hotel accommodation stays in Benidorm last year. This surge has pushed national Spanish tourists into second place, with their share at 38.6 per cent.
This statistical flip represents a throwback to the pre-Brexit era, a situation not witnessed since 2016. Back then, the figures showed a similar pattern, with British visitors at 46 per cent and Spanish at 41 per cent. HOSBEC has now declared the UK the 'undisputed leader' in its 2025 hotel industry round-up.
A Unique Appeal in a Time of Tourism Tension
Benidorm's success with British tourists stands in stark contrast to the growing anti-tourist protests seen in other Spanish hotspots like Tenerife, Majorca, and Barcelona. While those locations have seen demonstrations over issues like rising rents and overcrowding, Benidorm has largely sidestepped such unrest.
The resort's deep-rooted connection with UK visitors is a key factor. It boasts its own 'Little England' area and hosts events like the famous annual Fancy Dress Party in November, which attracts thousands of Brits. Furthermore, its reputation for value remains strong, with pints reportedly available for as little as £1.70 and many pubs catering to racing fans by screening events like the Cheltenham Festival.
Loyal Visitors and Industry Confidence
The enduring appeal of Benidorm is perfectly illustrated by loyal visitors like Roger and Sue Topp from Leicester. The couple, who have been holidaying there with TUI for 35 years and have notched up an incredible 130 visits, view it as their 'second home'. They praise its friendliness, safety, cleanliness, and unbelievable value, urging others to ignore outdated stereotypes.
Nuria Montes, Secretary General of HOSBEC, succinctly captured the sentiment, stating simply: 'The British are very strong.' This resilience comes as the UK travel association ABTA reports that British travel agencies are fielding increased customer concerns about anti-tourism sentiment in Spain, despite overall visitor numbers remaining stable.
The resurgence of British tourists as the top nationality in Benidorm underscores the resort's unique and enduring formula. By offering consistent value, a familiar culture, and avoiding the tensions seen elsewhere, Benidorm continues to secure its place as a premier destination for UK holidaymakers seeking reliable sunshine and a warm welcome.
