Hundreds of customers queued on London Road in Sheffield on Saturday to get a portion of fish and chips for just 45p at the newly opened Mother Hubbard's. The chip shop chain, which first launched in Bradford in 1972, offered the bargain to its first 1,000 customers as a nod to its original prices amid the current cost-of-living crisis.
Head chef Chris Farnell said the promotion aimed to help people facing financial pressures. 'Because of lockdown and everything else people are having to face financially at the moment, it’s great to be able to offer something like this to people,' he told the Sheffield Star.
The shop prepared 40 sacks of potatoes, each weighing 25kg, to meet demand. The queue began at 10.30am, half an hour before opening. Tom Watson, 25, who was first in line, described the offer as 'amazing, especially with the cost of living at the moment'.
The promotion comes as chippies warn that a standard portion of fish and chips could soon exceed £20 due to rising energy and ingredient costs. Andrew Crook, president of the National Federation of Fish Friers, criticised the government's mini-budget for failing to support small businesses.
