Despite the calendar reading July, retailers are already launching Black Friday deals under the guise of “Christmas in July” promotions. Stores including Macy’s and Best Buy have rebranded their mid-year sales, while Nordstrom is running one of its biggest sales of the year. These discounts are available until 26 July.
For shoppers feeling the pinch of the high cost of living, purchasing holiday gifts early may help spread the financial burden. However, not all so-called “doorbuster” discounts are genuine bargains — some items are perpetually on sale and masquerading as flash deals.
To identify worthwhile offers, editors have selected products they have personally tested and recommended, and checked pricing history using tools such as Camelcamelcamel to verify true value. Among the early deals are a bestselling pair of wireless headphones, an upgraded travel pillow, winter boots and jackets at reduced out-of-season prices, and a teddy bear Christmas tree ornament with over 50% off.
The publication emphasises that it works for readers, not brands, and each item is backed by personal testing. Competing retailers are scoured for the lowest prices, and price tracking ensures discounts are genuine rather than fake markdowns.
