Black Friday 2026 will take place on Friday 27 November, with Cyber Monday following on Monday 30 November. The shopping event, historically tied to the Friday after Thanksgiving in the United States, is now a global retail phenomenon, and many retailers are already launching early promotions.
Shoppers can expect discounts across luxury fashion, beauty, tech, home appliances, and more. As a shopping editor who has covered the sale for six years, I will be handpicking the best deals throughout the event. Expect Ninja air fryers, Ring doorbells, Medicube skincare, Coach bags, Dyson hair tools, Simba mattresses, and Shark vacuums.
What to Expect from Black Friday 2026
Black Friday has long been a major date in the retail calendar, but the post-pandemic boom of online shopping has replaced queues on Oxford Street with browsing from home. With thousands of online offers from countless retailers, the event can feel overwhelming—this guide aims to help you navigate the deals.
In the UK, major retailers such as Amazon, Currys, John Lewis, and Argos regularly participate. Their offers can cover televisions, smartphones, laptops, kitchen appliances, clothing, and beauty products. The discounts continue through the weekend and into Cyber Monday, often getting bigger and better.
What Is Black Friday?
Black Friday is an annual shopping event during which retailers offer discounts across a wide variety of products, clearing stock ahead of the new year. Originating in the US, it has expanded internationally and is now a global event. The name is commonly associated with retailers moving from operating at a loss to making a profit—traditionally described as moving from the red into the black in accounting terms.
It is often the best time of the year to invest in expensive items at their lowest prices, prepare for Christmas, and find gifts without paying full price. Popular categories include big-ticket tech, gaming devices, premium home appliances, designer fashion, toys, and beauty products. However, not every discount represents a genuine saving. Comparing prices across retailers and checking a product's previous selling price can help shoppers distinguish worthwhile bargains from year-round promotions. Planning purchases also reduces the risk of overspending on products they do not really need.
Last Year’s Standout Deals
Black Friday 2025 featured discounts across technology, homeware, beauty, and fashion. Among the standout deals were the Apple AirPods Pro 2, reduced from £229 to £169 at John Lewis, and the Ninja Creami Deluxe ice cream maker, discounted from £249.99 to £188.99. The Oral-B iO2 electric toothbrush was also available for £39.99, down from £64.38, while the Ninja Crispi air fryer fell from £149.99 to £114 on Amazon.
Beauty lovers could find the Marc Jacobs Daisy 30ml fragrance for £37.50, reduced from £75 at Superdrug. Meanwhile, a GHD Platinum+ straightener and Helios hair dryer bundle dropped from £418 to £293.
Early Black Friday Deals to Shop Now
Some early deals are already live. The Dyson Airwrap i.d hair styler has been treated to a rare £130 price cut, now £349 at John Lewis. The Ninja Air Fryer MAX PRO 6.2L AF180UK is available for £129 at Sharkninja.co.uk, down from £159. Calvin Klein Men’s 3 Pack Trunks with Logo Waistband are priced at £21 on Amazon, reduced from £42. Prada Paradoxe Eau de Parfum is £60 at Lookfantastic, with 20 per cent off the usual £75.
These early discounts offer a chance to get ahead with Christmas gifting, and more deals are expected as the event approaches.
