Christmas markets provoke strong reactions, much like brandy butter or nut roasts at the festive dinner table. While some visitors delight in the twinkling lights and nostalgic atmosphere of these outdoor winter gatherings, others dread the endless queues for bratwurst and overpriced, poor-quality mulled wine.
However, occasionally you can discover a market that feels genuinely magical. We've compiled a guide to markets across the UK and Europe that still possess their sparkle, alongside others that can be decidedly Scrooge-like in their hospitality and festive spirit.
Enchanting Christmas Markets Worth Visiting
Nuremberg, Germany offers what many consider the quintessential Christmas market experience. The Christkindlesmarkt dates back to the 1600s and features scarlet-roofed stalls with the irresistible aroma of grilled sausages and spiced nuts. Schoolchildren regularly sing carols from the steps of the Church Of Our Lady, and the blueberry mulled wine stand is unmissable. The market runs from November 28 to December 24 and entry is free.
Strasbourg, France boasts a Christmas market tradition since 1570 that continues to grow annually. The Christkindelsmärik spreads across half the city amidst gorgeous half-timbered houses, flickering lanterns and steaming vats of vin chaud. The blend of French and German cultures creates a unique experience where Alsatian pretzels and gingerbread sit alongside foie gras and champagne. Visit between November 26 and December 24.
Edinburgh, Scotland hosts Britain's only Christmas market that truly rivals its European counterparts in scale and atmosphere. The market sprawls through Princes Street Gardens beneath the spectacularly lit Edinburgh Castle, featuring whisky-laced hot chocolate, artisan tweed and substantial crowds. This Caledonian carnival runs from November 15 to January 4.
Salzburg, Austria provides pure cinematic indulgence during the festive season. Cathedral square fills with candle smoke beneath the glowing fortress, while the market brims with handcrafted wooden angels and tin stars. Choirs sing in harmony around Domplatz and Residenzplatz, and the lanes around Getreidegasse offer exceptionally romantic evening strolls. The market operates from November 20 to January 1.
More Magical European Destinations
Basel, Switzerland prioritises charm over spectacle in its festive markets. Münsterplatz and Barfüsserplatz shimmer beneath old town spires while cinnamon and pine aromas fill the air. The Alpine Hut on Claraplatz serves excellent cheese fondue, perfect with mulled wine as the Rhine reflects golden lights at twilight. Visit between November 27 and December 23.
Cologne, Germany presents one of Europe's most stunning settings with its towering Gothic cathedral surrounded by red-roofed huts and steaming Glühwein. The city hosts at least half a dozen markets, but the main one beneath the Dom feels like a Christmas card brought to life. From Tuesdays to Thursdays, children can enjoy Punch and Judy shows and festive face painting. The market runs from November 17 to December 23.
Bath, England earns our recommendation as England's best Christmas market for its understated prettiness. The famous Georgian stone glows under amber fairy lights, with exceptional commitment to local produce including Somerset cheeses from Bath Soft Cheese Co and local honey from Magees Bees alongside handmade jewellery and scented candles. Open from November 27 to December 14.
Dresden, Germany hosts the Striezelmarkt, dating back to 1414 as Germany's oldest Christmas market. Named after Dresden's famous stollen cake, which is sold warm and sugar-dusted, the market features a Ferris wheel, candle workshops and genuine local shoppers. Visit between November 27 and December 24.
Christmas Markets to Approach with Caution
Winter Wonderland in London demonstrates how cynical and exploitative the Christmas experience can become. Repeatedly criticised online for excessive crowds, generic stalls and wallet-draining prices, this event charges £8.25 entry at peak times for what many describe as short-lived thrills.
Budapest, Hungary markets outside St Stephen's Basilica and on Vorosmarty Square impress with their grandeur but concern locals with high prices. Visitors should be wary of overcharging and menu discrepancies at stalls.
Paris, France features numerous markets, including the large La Magie de Noël in Tuileries Garden and the 300-stall market in Le Défense district. However, commercialised stalls often overshadow local crafts, with overcrowding and high prices diminishing the experience.
Venice, Italy should provide an ideal festive setting in Campo Santo Stefano, but visitors report problems with pickpockets, aggressive vendors, inflated prices and stalls selling tourist tat rather than authentic crafts.
Madrid, Spain disappoints many visitors to its Plaza Mayor market with limited stalls, steep prices and lack of imagination beyond basic churros and wine options. Pickpockets are also a concern.
Vilnius, Lithuania markets on Cathedral Square and Town Hall Square receive poor reviews complaining of long queues and insufficient traditional atmosphere, compounded by extremely cold temperatures often well below zero.
Frankfurt Christmas Market in Birmingham, while massive and visually impressive, regularly faces criticism for stressful crowding, high prices and lack of originality, creating what many describe as an assembly-line festive experience.
