Atari has unveiled detailed designs for its highly anticipated retro gaming hotel, a project that promises to transport guests back to the golden age of 1970s video gaming. The development, described as a "glowing monolith" and an "entertainment destination," is now moving forward exclusively in Phoenix, Arizona, after initial plans for eight cities were scaled back.
A Nostalgic Journey to Gaming's Roots
The Atari Hotel is conceived as a beacon of light and motion, rising from Downtown Phoenix's Roosevelt Row Arts District. According to Räkkhaus, the international architecture firm behind the build, the design draws inspiration from the visual language of iconic films like Tron and Blade Runner, blending energy, colour, and futuristic architecture into a cohesive whole.
Architectural Innovation and Interactive Spaces
The façade of the hotel will feature patterning that echoes pixel grids, paying homage to classic arcade games. Inside, guests will encounter lights that mimic arcade circuitry, creating an immersive environment that celebrates gaming history. The hotel will offer more than 90,000 square feet of experience-driven spaces, designed to merge gaming, music, and nightlife seamlessly.
Key amenities include a 20,000-square-foot concert and event centre capable of hosting up to 2,000 people, an esports venue with a 10,000-square-foot sports book, and multiple immersive environments. Additional features encompass several restaurants, retail spaces, and an oversized pool tailored for high-energy parties and gatherings.
Subtle Nods to Classic Games
Throughout the hotel, subtle references to classic games will be integrated, including Atari's own Asteroids and Pong, as well as Nintendo's Tetris. The room count holds symbolic significance, with 19 suites and 72 rooms representing the year 1972, when Atari was founded. The top-tier accommodation, the 4,000-square-foot Baller Suite, boasts a private pool, spa, and sun deck, designed to host world-class artists, athletes, and cultural icons.
Construction Timeline and Vision
Construction is slated to begin in late 2026 at 840 N. Central Ave in Phoenix. Zac Cohen, creative director at Räkkhaus, emphasised the goal of fusing architecture with interaction, stating, "Our aim was to blend spatial innovation with responsive surfaces and a glowing frame, creating a truly unique building that pushes the edge of bold ideas in Phoenix."
This project marks a significant step in Atari's vision to create a landmark entertainment destination, celebrating its legacy while embracing futuristic design and interactive experiences.
