Families across the UK can secure an unforgettable short break for 2026 at a significantly reduced cost, thanks to a special Black Friday offer from Alton Towers Resort. The limited-time deal provides a perfect opportunity to beat the winter blues with a thrilling getaway to the country's largest theme park.
What The Black Friday Deal Includes
The bumper promotion is centred around providing exceptional value for families. The core of the offer grants free child places on an overnight stay at the resort. This means a family of four can enjoy a one-night break with the children's accommodation covered.
Beyond the stay itself, the package is packed with extras. Children receiving a free place also get complimentary entry to the Alton Towers Waterpark. This indoor tropical paradise, one of the largest in Europe, features a wide array of slides and water attractions suitable for all ages, providing fun regardless of the British weather outside.
Guests will also have a family buffet breakfast included, offering a selection of hot and cold dishes to fuel a day of adventure. Furthermore, the deal encompasses a round of nine holes on the Extraordinary Golf course, the resort's quirky mini-golf experience filled with themed obstacles inspired by its famous rides.
Booking Details and Availability
This attractive deal is available for stays between January 23 and March 12, 2026, positioning it as an ideal early-year escape. However, prospective guests are urged to act with speed. The resort has confirmed that availability for this promotion is limited, and the Black Friday sale is for a limited time only.
Securing a booking promptly is the only way to guarantee these substantial savings on the full Alton Towers Resort experience.
More Merlin Magic This Black Friday
This resort-specific offer is not the only saving available from the parent company, Merlin Entertainments. A separate Merlin Black Friday Magic sale is also running, slashing the price of annual passes.
Jordan Middleton, Head of Merlin Annual Pass, highlighted the value, stating the sale offers savings of up to £60. He described the pass as "the gift for those who you have no idea what to buy," unlocking affordable days out for the whole family across multiple attractions.
The discounted passes include:
- Essential Pass: Now £79, reduced from £139
- Gold Pass: Now £199, reduced from £239
- Gold Membership: Now £16.99 per month, reduced from £19.99
For those seeking alternative Black Friday deals on family days out, retailers like Wowcher and Buyagift are also offering discounts on experiences such as Gullivers Theme Park and Banham Zoo.
The Alton Towers deal has historically proven popular with families. Recent Tripadvisor reviews praise the resort, with one visitor noting their family wanted to return "as soon as we got in the car to go home," while another called it a "truly magical experience from start to finish." As with any popular attraction, some guests advise that the waterpark flumes can have queues, but add that the wait is "worth it in the end."
