Spotify has confirmed a significant price increase for its premium subscription plans across several markets, including the UK. The move comes as the streaming giant seeks to offset rising operational costs and invest in new features.
How Much Will Spotify Cost Now?
The standard Premium Individual plan will now cost £11.99 per month, up from £10.99. Meanwhile, the Duo plan, designed for two users, rises to £16.99 from £14.99. Family subscribers will see their monthly bill jump to £19.99, a £2 increase.
Why the Price Hike?
Spotify cited increased licensing fees, inflation, and the need to fund platform improvements as key reasons behind the adjustment. The company has also been expanding its audiobook and podcast offerings, requiring additional investment.
What Does This Mean for Users?
Existing subscribers will receive an email notification about the changes, which will take effect at the start of their next billing cycle. Those on free trials or promotional discounts will transition to the new pricing once their current offer expires.
How Does Spotify Compare to Competitors?
With this increase, Spotify’s pricing now aligns more closely with rivals like Apple Music and Amazon Music Unlimited, both of which charge £10.99 per month for individual plans. However, Spotify’s family and duo plans remain slightly more expensive.
Will the price hike drive users away? Analysts suggest that Spotify’s vast music library and personalised features may help retain subscribers despite the higher costs.
