Omoda 7 SHS Review: Fashion-Forward Plug-in Hybrid SUV with Impressive Range
The Omoda 7 SHS plug-in hybrid SUV is making waves in the UK market with its bold design and compelling specifications. Priced from £32,000, this family-oriented vehicle targets fashion-conscious buyers who seek a distinctive look combined with advanced electrification technology.
Design and Positioning
Measuring 4.66 metres in length, the Omoda 7 is 160mm longer than its sibling, the Jaecoo 7. While sharing underlying components with the Jaecoo, the Omoda adopts a more futuristic, design-led identity. The company's "drive a new future" tagline appeals to modern, eco-minded consumers who prefer vehicles that stand out rather than blend in.
Designer Michael Duerr emphasized restraint in the lighting design, stating, "We don't want a Las Vegas show." This approach results in a modern aesthetic without gimmicks. The front features an X-shaped signature graphic and hexagonal detailing within a borderless grille, while the rear showcases distinctive zigzag lights with a thick black surround around the rear window.
Performance and Efficiency
The Omoda 7 SHS utilizes Chery's Super Hybrid System, pairing a 1.5-litre petrol engine with an 18.4kWh battery and dual-motor architecture. This setup delivers 201bhp and operates in series, parallel, or pure electric modes depending on driving conditions.
Omoda claims an impressive 56 miles of electric-only range and a total combined range of 745 miles. This electric range surpasses the 40-mile benchmark considered decent in this segment, allowing many drivers to complete daily commutes and errands without using petrol for several days when regularly charged.
During testing on Buckinghamshire and Oxfordshire roads, the hybrid system proved smooth and well-integrated. The vehicle glides quietly on electric power around town, with seamless transitions when the petrol engine engages. However, the driving experience is somewhat compromised by a fidgety ride quality that never fully settles, noticeable tyre noise at speed, and vague steering that lacks precision.
Interior and Practicality
Inside, the Omoda 7 features a contemporary layout dominated by a 15.6-inch central touchscreen and an 8.88-inch digital driver display. Material quality presents a mixed story: the upper cabin surfaces feel premium with convincing vegan leather, while lower areas feature noticeably cheaper plastics.
The Noble trim level includes heated and ventilated front seats, a panoramic roof, multicoloured ambient lighting with 256 settings, and even a fragrance system. Rear space is decent though not class-leading, with integrated headrests in front seats limiting forward visibility for back passengers.
Boot space represents one of the vehicle's strengths, offering 639 litres with seats up and 1,417 litres with seats folded—significantly more than the Jaecoo 7. The flat loading floor without awkward lips makes loading bulky items straightforward.
Technology and Infotainment
Technology plays a central role in the Omoda 7's appeal. The responsive 15.6-inch touchscreen comes standard with wireless Apple CarPlay and Android Auto. However, ergonomic issues include a slightly low screen position partially obscured by the steering wheel and occasional need for multiple screen taps.
Physical shortcut buttons for drive modes and climate functions provide welcome tactile control. The Sony audio system disappoints with unbalanced sound that emphasizes bass and treble while leaving mid-range frequencies hollow.
Safety features include 19 advanced driver assistance systems and up to eight airbags, offering competitive technology for the price point.
Pricing and Value Proposition
With the Knight trim starting at £32,000 and the Noble at £35,000, the Omoda 7 SHS significantly undercuts the £41,410 average PHEV price in this segment quoted by the brand. The petrol-only version begins at £29,915, making the £2,085 premium for the plug-in hybrid system appear reasonable for the added flexibility and lower emissions.
The 56-mile electric range enables substantial fuel savings for regular home chargers, particularly for urban and suburban drivers. Company car users benefit from lower benefit-in-kind tax due to reduced emissions compared to petrol models.
Verdict
The Omoda 7 SHS presents a compelling package with its 745-mile total range, 56-mile electric capability, and competitive pricing. The hybrid system delivers impressive efficiency and smooth operation, while the design stands out in a crowded market.
However, dynamic shortcomings including unsettled ride quality, vague steering, and mixed interior materials prevent the vehicle from achieving true excellence. In comparison to rivals like the Renault Rafale, Hyundai Tucson, and Ford Kuga—as well as its Jaecoo sibling—the Omoda 7 positions itself as the bold, fashion-forward choice for buyers prioritizing style and specification over polished driving dynamics.
All Omoda models come with a seven-year or 100,000-mile vehicle warranty, with the hybrid battery covered for eight years or 100,000 miles, providing peace of mind for early adopters of this emerging brand in the UK market.
