Apple Streamlines Sales in Rare Job Cuts
In a significant move, technology giant Apple has eliminated dozens of roles within its sales organisation, according to a report from Bloomberg News. The layoffs, which took place over the past couple of weeks, are part of an effort to streamline how the company sells its products to institutional clients.
Who Has Been Affected?
The job cuts have impacted several key areas of Apple's sales force. Account managers who work with major corporations, educational institutions, and government bodies were among those notified. Furthermore, staff who operate the company's briefing centres, which host meetings and product demonstrations for prospective clients, have also been affected.
This action is particularly notable as Apple rarely makes layoffs. Impacted employees expressed their surprise at receiving termination notices, a sentiment that contrasts with previous statements from CEO Tim Cook, who has publicly stated he views layoffs as a 'last resort.'
Government Sales Team Hit Hard
One of the primary targets of this restructuring appears to be a specialised government sales team. This unit works with high-profile agencies, including the U.S. Defense Department and the Justice Department.
The report from Bloomberg adds crucial context, noting that this team was already operating under challenging conditions. These difficulties stemmed from the recent 43-day government shutdown and subsequent budget cutbacks imposed by the Department of Government Efficiency (DOGE).
Apple has not provided an official comment on the situation in response to requests from Reuters. As this is a developing story, further updates are expected.
