The Haruharu Wonder Rose PDRN Firming Serum with Retinal, a Korean skincare product blending three major 2026 beauty trends, is currently available on Amazon for £15.85, reduced from £19. The serum combines vegan rose-derived PDRN, a regenerative compound typically sourced from salmon DNA, with 0.1% retinal, an anti-ageing ingredient considered more effective than retinol.
Key Ingredients and Benefits
According to the brand, the vegan rose PDRN helps revive dull-looking skin, improve uneven texture, and promote a brighter complexion. The 0.1% retinal works overnight to smooth skin texture, soften fine lines and wrinkles, and boost radiance, while being formulated to minimise irritation on sensitive skin. The formula also includes Haruharu Wonder's patented Phyto-Velvet Network for a featherlight, non-sticky finish, and a 5-peptide complex to support skin elasticity and tone.
Customer Reviews
The serum has earned a 4.5-star rating on Amazon over the past six months. One reviewer stated: "I'm in my mid-40s and people often think I'm in my late 20s-early 30s when they meet me." Another user, who had previously sworn off retinol, said: "This PDRN retinal combo hits all the marks for me. So gentle, light, and feels like a dream. No flaking, just clear, even glowing skin." However, some customers noted yellow marks on bedding due to retinal's natural golden hue.
Comparison with Alternatives
At LookFantastic, the INNISFREE Retinol Green Tea PDRN Firming Serum 25ml is reduced to £24.80 from £31, but uses retinol rather than retinal. Medik8's Exo-PDRN Prismatic+ costs £79 and features a vegan PDRN with enhanced absorption, though it does not contain retinal. Haruharu Wonder also offers the Black Rice Moisture Airyfit Daily Sunscreen SPF50+/PA++++ at £13.79 and the Black Rice Bakuchiol Eye Cream at £12.09.
Usage Tips
Designed for evening use due to its retinal content, the serum is clinically shown to improve firmness, smoothness, and radiance. While generally gentle, new users of vitamin A formulations may experience sensitivity.
