The American fast food giant Wendy's has significantly broadened its budget-friendly offerings, announcing a major expansion of its popular Biggie Deals value menu. The move introduces a new three-tiered structure, giving customers more ways to customise a meal at a compelling price.
A Trio of Tiers for Every Budget
Revealed on Wednesday 14th January 2026, the new lineup features meals priced at $4, $6, and $8. The entry-level option, dubbed the $4 Biggie Bites, allows customers to select one main item. Choices include a Crispy Chicken Sandwich, a Jr. Cheeseburger, a Jr. Bacon Cheeseburger, a 4-piece Nuggets serving, or a Jr. Fry. This is paired with a second selection, such as additional nuggets, more fries, or a small soft drink.
Stepping up to the mid-tier, the $6 Biggie Bag provides a more substantial meal. It includes one main item from the same selection, accompanied by 4-piece nuggets, a Jr. Fry, and a small soft drink. For those with a bigger appetite or sharing in mind, the top-tier $8 Biggie Bundle lets customers pick two main items, plus either a Jr. Fry or a small soft drink.
Building on a Value Legacy
This expansion builds upon Wendy's established history of value-focused promotions. The chain first launched its $5 Biggie Bag back in 2019 and has more recently offered a two-for-$7 combo deal. The new tiered system is a direct response to customer demand for flexibility and personalisation.
Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company, explained the strategy in an official news release. "We know customers want choice and a meal option made just for them," Radkoski stated. "That's why we're expanding Biggie Deals – to give more ways to customise and enjoy great value."
Value Meets Iconic Menu Favourites
Radkoski emphasised that the new deals allow fans to enjoy Wendy's signature items without compromising on cost. "With new ways to enjoy iconic menu items fans know and love, the Biggie Bites, Bag, and Bundle prove that value and quality aren't mutually exclusive, at least not at Wendy's," she added.
The expanded Biggie Deals menu is now available at Wendy's locations across the United States. The company has noted that prices may be higher in Alaska, California, and Hawaii, and when orders are placed through third-party delivery platforms.
