Warner Bros has confirmed that the UK's largest Harry Potter shop will open on London's Oxford Street this November. The flagship store, spanning more than 21,000 square feet across two floors, will welcome customers at The Ribbon development, 134-140 Oxford Street, on November 4.
Diagon Alley-inspired design
Drawing inspiration from the magical shopping street Diagon Alley, the new shop will become the second official Harry Potter retail location in the UK, following a site at King's Cross Station.
Warner Bros said the venue will feature themed spaces crafted to transport fans into Harry Potter's wizarding world. Highlights include a Ukrainian Ironbelly Dragon looming over the Gringotts section, a full-sized Knight Bus, and The Leaky Cauldron wizarding pub, where guests can sample food and Butterbeer drinks.
Concept artwork revealed
Warner Bros has unveiled official concept artwork for the shop, offering fans an initial look at the venue before its launch.
Karl Durrant, Warner Bros senior vice president of worldwide retail, said: "Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone.
"We're incredibly proud to bring the magic back to the city where Harry Potter's story began.
"There's no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world.
"Step inside and you'll feel as though you've walked straight into Diagon Alley.
"Every detail has been designed to transport fans into the wizarding world. Whether you're local to London or visiting from afar, we can't wait to welcome fans through our doors this November."
Expanding London attractions
The new store will join Warner Bros' roster of Harry Potter attractions in London, including the Warner Bros Studio Tour London–The Making of Harry Potter and the Harry Potter shop at King's Cross.
Oxford Street ranks among the world's most bustling shopping destinations, attracting approximately half a million visitors every day.
