The highly anticipated Black Friday sale from Tonies has officially arrived, bringing significant discounts on the beloved audio player that has captured the hearts of children across the UK. For parents shopping for Christmas, this presents a prime opportunity to invest in a gift that combines entertainment with screen-free independence.
Why the Toniebox is a Parent's Best Friend
As a favourite at IndyBest, the Toniebox has earned its reputation as a top gift for children of all ages. This clever audio player is screen-free, intuitively designed for even toddlers to operate alone, and features a vast library of character figures called Tonies that bring stories and music to life. It frequently tops age-based gift guides for its unique blend of fun and function.
Sarah Jones, Assistant Editor at IndyBest and a parent herself, attests to its value. "My three-year-old daughter has used her Toniebox every single day since her first birthday," Jones shares. "It's invaluable for winding down at bedtime, quiet play, and keeping her entertained during travel."
Unbeatable Black Friday Deals on Tonies Products
The core of this year's promotion is a site-wide 20 per cent discount, applied directly on the Tonies website. Furthermore, the brand is sweetening the deal with a free character figure on all orders exceeding £20.
The Toniebox 2, the latest version of the player, sees its price drop from £94.99 to £75.99. This updated model retains compatibility with all existing Tonie figures while introducing smart bedtime features, a dynamic rainbow light ring, and support for interactive Tonieplay games. Parenting expert Katie Byrne has endorsed it as the "ultimate blend of fun and function for babies." When purchasing directly from Tonies, buyers receive a free character figure, which was the mindful moment-guiding Marty the Monkey at the time of writing.
Retailer Boots is also offering the Toniebox 2 starter set for £79.99, down from £99. Shoppers can use the code TONIES4 for an extra 20% off when buying a Toniebox with four characters, or TONIES6 for the same discount with six characters.
Top Discounts on Popular Character Tonies
Beyond the audio players themselves, numerous popular character figures are also discounted, allowing families to expand their collections.
- Tonies Paddington Bear: Now £11.24 at Boots (was £14.99), narrated by Stephen Fry.
- Tonies 'The Gruffalo': Reduced to £11.24 at Boots (was £14.99), a bestseller for three-year-olds.
- Tonies Disney 'The Incredibles': Available for £11.99 on Tonies.com (was £14.99).
- Tonies Peppa Pig George Pig: Priced at £11.99 on Tonies.com (was £14.99).
- Tonies Disney Winnie the Pooh: On sale for £11.25 at Currys (was £14.99).
- Tonies The Peter Rabbit collection: Now £11.99 on Tonies.com (was £14.99).
Why You Can Trust These Black Friday Deals
The IndyBest team, led by Sarah Jones, meticulously tracks prices year-round to distinguish genuine bargains from mediocre offers. With nearly a decade of product testing experience and firsthand parenting insight, Jones provides expert guidance on toys that offer true value and longevity, ensuring shoppers make informed decisions this Black Friday.
