In a move that's set to disappoint morning regulars across the country, Toby Carvery has confirmed the permanent removal of its popular 'Rise & Shine' breakfast deal from menus. The beloved offer, which allowed customers to enjoy a cooked breakfast with unlimited tea or coffee for a fixed price, has been a staple for many British families and early risers.
What's Changing at Your Local Toby?
The chain, known for its generous carvery dinners, has decided to focus its morning offerings on individual breakfast items rather than the set deal that had become a fan favourite. A spokesperson for the company explained that the decision was made to "simplify" their breakfast menu and provide greater flexibility for customers.
Regular patrons have taken to social media to express their disappointment, with many describing the breakfast deal as their "weekend treat" and questioning where they'll find comparable value elsewhere.
Why the Change Now?
Industry experts suggest the move reflects broader challenges facing the hospitality sector, including:
- Rising food costs affecting profit margins
- Increased operational expenses
- Changing consumer dining patterns post-pandemic
- The need to streamline kitchen operations
While the unlimited breakfast deal has been scrapped, Toby Carvery emphasizes that their full breakfast menu remains available, featuring all the traditional components that made the offer popular - just without the bundled pricing.
Customer Reaction and Alternatives
Long-time customers have expressed mixed feelings about the change. Some understand the economic pressures facing restaurants, while others feel a cherished tradition has been lost.
"We've been coming for the Rise & Shine breakfast every Sunday for years," shared one disappointed customer on Twitter. "It was our little family ritual. Now we'll have to find somewhere new."
For those seeking similar breakfast deals, several other chains including Harvester and various independent cafes continue to offer fixed-price breakfast options, though finding the same combination of quality and value may prove challenging for devoted Toby Carvery fans.
