Tesco, the UK's largest supermarket chain, is facing a tidal wave of anger from its customers after implementing a stealth price hike on its beloved Meal Deal. The move has been branded a 'national disgrace' by loyal shoppers who feel betrayed by the retailer.
What's Changed?
The cornerstone of many a British lunch, the classic Tesco Meal Deal—allowing customers to choose a main, a snack, and a drink for a set price—has been increased from £3.40 to £3.50 for Clubcard holders. For those without a loyalty card, the cost has jumped even more significantly, now standing at £4.25.
A Wave of Customer Fury
The reaction on social media has been swift and severe. Shoppers have flooded platforms like X (formerly Twitter) and Facebook to voice their frustration and disappointment.
One incensed customer wrote: "The Tesco meal deal going up is an actual crime. How am I supposed to afford lunch now? It's daylight robbery!"
Another lamented: "First they came for our Freddos, now our Meal Deals. This is a dark day for Britain. #RIPMealDeal"
The sentiment was echoed by many who view the Meal Deal as an essential, affordable luxury in the midst of a ongoing cost of living crisis.
Tesco's Justification
In response to the backlash, a Tesco spokesperson stated, "We have been committed to keeping the price of our meal deal at £3 for Clubcard members since 2021, but like all retailers, we have been affected by inflation and rising costs."
The supermarket emphasised that the Clubcard price still offers a significant saving and that they are focused on providing value. However, this explanation has done little to placate the furious public.
More Than Just a Price Increase
For many, the issue runs deeper than just 10 or 85 pence. The Meal Deal holds a special place in British culture, often seen as a reliable and fair offering. This price change is perceived by shoppers as the breaking of an unwritten social contract, symbolising the relentless squeeze on household budgets from all directions.
Whether this backlash will lead to a dip in sales or force Tesco to reconsider remains to be seen. But one thing is clear: the British public will not let a change to its lunchtime routine go unnoticed or unchallenged.
