Tesco is poised to increase the price of its beloved Meal Deal, a move that will see millions of lunchtime shoppers across the UK paying more for their favourite sandwich, snack, and drink combination.
The supermarket giant is set to raise the cost from the longstanding £3.40 to £3.90, a significant 50p jump that marks the first price change for the deal in several years. This decision comes amidst ongoing pressure from rising inflation and increased operational costs.
Impact on Shoppers' Wallets
The iconic Meal Deal has long been a budget-friendly staple for office workers, students, and families. This price increase represents a near 15% hike, a change that will be felt acutely by regular purchasers. For a customer buying a Meal Deal every weekday, the annual cost would rise by approximately £130.
A Supermarket Staple Under Pressure
Tesco's Meal Deal, which allows customers to choose a main item, a side, and a drink for a set price, has faced immense pressure from soaring supply chain costs. The price of ingredients, packaging, and transportation have all seen substantial increases, forcing retailers to make difficult pricing decisions.
While the new £3.90 price point still offers value compared to purchasing items individually, it breaks a psychological barrier for many consumers who have grown accustomed to the sub-£3.50 lunch option.
Industry-Wide Trends
This move by Britain's largest grocer could signal a wider trend in the retail sector, with other chains potentially following suit. Competitors like Sainsbury's, Boots, and Co-op have their own meal deal offerings priced around a similar point, which may now be subject to review.
The change highlights the delicate balance supermarkets must strike between absorbing rising costs and maintaining customer loyalty during a period of financial strain for many households.
