Tesco is stepping up efforts to support both British farmers and budget-conscious shoppers by reducing prices on a range of locally grown fruits and vegetables. The supermarket giant has slashed costs on staples like potatoes, carrots, and broccoli, with some items now up to 30% cheaper.
The move comes as part of Tesco's commitment to sourcing more produce from UK farms, particularly in Lincolnshire, a key agricultural region. A spokesperson for the retailer stated, "We're proud to back British growers while helping our customers manage rising food bills."
Seasonal Savings for Shoppers
Among the notable reductions:
- 1kg of British carrots down from 55p to 39p
- 1.5kg of British potatoes reduced from £1.15 to 79p
- British broccoli now 49p per head (previously 65p)
These cuts focus on seasonal vegetables currently being harvested across British farms. Tesco has emphasized that the savings won't come at the expense of farmer payments, with all produce still meeting the retailer's established quality standards.
Supporting the British Farming Industry
The initiative arrives during a challenging period for UK agriculture, with many farmers facing increased production costs. By maintaining its purchasing commitments while offering lower retail prices, Tesco aims to create a sustainable model that benefits both producers and consumers.
Lincolnshire farmers have particularly welcomed the move, as the region supplies a significant portion of Tesco's root vegetables and brassicas. "This shows supermarkets can support British agriculture while delivering value," commented one local grower.
The price reductions are expected to remain in place throughout the current growing season, with Tesco monitoring both supply and demand to ensure continued availability of affordable British produce.
