Fashion brand Ted Baker has returned to the UK high street with a new concession at Selfridges in Manchester Trafford, two years after closing all of its standalone stores.
The shop-in-shop offers a curated selection of fashion, accessories and lifestyle items, with a focus on summer designs and prints. Ted Baker describes the space as “less like a traditional shop floor and more like the walk-in wardrobe of the ultimate Ted woman”.
Key pieces include the Rasher Printed Ottoman Mini Dress (£179), the Antya Textured Puff Sleeve Mini Dress (£229), and tailored separates such as the Ambita Tailored Blazer (£299) paired with the Platy Front Pleat Wide Leg Trousers (£179).
The move follows the collapse of No Ordinary Designer Label (NODL), which operated Ted Baker’s UK stores, into administration in March 2024. The last of its 46 shops closed in August 2024.
Authentic Brands Group, which owns the Ted Baker intellectual property, acquired the brand for £211 million in October 2022. The Ted Baker website reopened in November 2024 after a new deal with United Legwear and Apparel Co (ULAC) to manage its online business in the UK and Europe.
