Primark has quietly released a new pyjama collection inspired by the beloved children's television series The Story of Tracy Beaker, sending fans of the 2000s show into a frenzy. The range, based on Jacqueline Wilson's books, has even caught the attention of Dani Harmer, the actress who famously portrayed Tracy Beaker on CBBC from 2002 to 2005.
Fans React to the New Collection
TikTok user Liv (@Livmchughh) shared a video from her local Primark, urging followers to “run to Primark for the new Tracy Beaker pyjamas!” The post quickly went viral, with the top comment coming from Dani Harmer herself, who declared: “Oh I am buying that entire collection!” In a follow-up video, Harmer expressed disbelief, asking: “Tracy Beaker pyjamas in Primark? What is going on? I need confirmation. Are these actually real?” She noted that fans had tagged her in clips “about 6,000 times,” but some were skeptical, believing the videos might be AI-generated.
Fans flooded the comments with excitement. One wrote: “Why are they not on click and collect? I’m having a meltdown!” Another said: “Oh bog off! Looks like I’m going to Primark!” A third commented: “Sorry, but where were these when I had Tracy Beaker bedsheets when I was 10, please?! 30-year-old me is still going to buy though!” A fourth added: “It’s not on the website? Am I missing something? I really NEED these in my life!”
Availability and Pricing
Primark staff have been sharing videos online to confirm the collection is real, with some stores in Manchester, Liverpool, and East Kilbride showing stock. Staff commented that the range “only hit store today” on May 4, with other branches expected to receive stock soon. The collection is not available on the Primark website at the time of writing, making it a store-only purchase.
The pyjama range includes three styles: a t-shirt and shorts set for £14, a long-sleeved set with trousers for £22 featuring an all-over graphic print inspired by the classic book illustrations, and a nightshirt-style top for £12. Fans are advised to check their local Primark for availability.
