Shoppers across the UK are reportedly 'running' to their nearest Primark after a new 'luxe' outfit sent social media into a frenzy. The affordable high street giant has once again captured the public's imagination with a chic co-ord set in the season's most sought-after shade: rich chocolate brown.
The Viral TikTok Sensation
The trend exploded into the mainstream when fashion influencer Yaz Moore, known online as @yazmoore, shared her discovery with her 95,000 followers. In a TikTok video that quickly amassed over 50,000 views, Yaz expressed her immediate obsession with the find.
"Primark really has stepped up their game and I am so obsessed!! Look at this co ord," she wrote in her post. In the clip, she highlighted the £16 Paula Echevarría Corduroy Tube Top and the matching £22 Paula Echevarría Mid Rise Flock Jeans, urging her audience to head to the store without delay for the perfect autumn look.
Breaking Down The Must-Have Outfit
The two-piece ensemble is designed to offer a sophisticated yet affordable outfit option. The tube top, crafted from 100% cotton corduroy, features a bodycon fit that cinches at the waist to create a subtle peplum effect, making it suitable for both smart-casual and evening wear.
The companion piece, the Mid Rise Flock Jeans, are also made from 100% cotton and boast a soft, velvet-like texture. Their straight-leg, wide-leg cut provides a modern silhouette that can be easily dressed up or down. Yaz also noted that the collection includes a dress version for those seeking an alternative style.
Shopper Reaction And How To Buy
The response from viewers was overwhelmingly positive, cementing the outfit's status as a viral hit. Comments flooded in, with one person declaring the set "lovely," while another simply stated, "Loveee that! I need."
For those eager to purchase the items, both pieces are available for click and collect through Primark's website, which also allows customers to check local in-store availability. This comes as Primark continues to enhance its digital services while maintaining its reputation for delivering high-street style at pocket-friendly prices.
