Beauty enthusiasts across the UK have discovered a stunning secret hiding in plain sight at Sephora, and it's causing a serious stir on social media. Shoppers are flocking to the retailer to get their hands on a breathtaking fragrance that delivers luxury for less.
The object of their affection is the Phlur Missing Person Eau de Parfum, a scent that has earned a cult following for its sophisticated and alluring aroma. Priced at just £37 for a 50ml bottle, it's being hailed as an incredible find that punches well above its weight.
What Makes This Sephora Scent So Special?
The buzz is all about the intoxicating blend of notes that create a uniquely personal scent experience. The fragrance opens with top notes of bergamot and neroli, before melting into a heart of creamy orange blossom and jasmine. It all settles on a base of warm musk and wood, leaving a subtle yet unforgettable trail.
Shoppers are overwhelmingly united in their praise. One thrilled customer declared it "the best perfume I have ever purchased", while another simply stated, "It smells more expensive than it is." The consensus is clear: this is a scent that feels exclusive and high-end, without the daunting price tag.
More Than Just a Scent: The Full Sephora Experience
For those looking to explore, the fragrance is also available as part of Sephora's popular 'Favourites' sets. The 'Scents of Discovery' perfume gift set offers a fantastic opportunity to trial this viral favourite alongside other bestsellers, all for £65.
This isn't just a purchase; it's an investment in a feeling. As one reviewer perfectly captured, "It smells like a clean, warm hug." In a world of fleeting trends, finding a signature scent that resonates so deeply is a true beauty victory.
With such glowing reviews and a price point that's hard to beat, it's no wonder this Sephora fragrance has become the UK's worst-kept beauty secret. Run, don't walk.
