Two new flavours have joined Walkers' Wavy Cut range at Sainsbury's, and Nectar Card holders can buy them at a reduced introductory price. The new flavours are Lea and Perrins Worcester Sauce and Sticky Teriyaki, the latter having recently featured in Walkers' Flavours of the World range.
New Flavours Spotted at Sainsbury's
The discovery was shared by New Foods UK, a platform dedicated to showcasing the latest sweet and savoury treats in UK supermarkets, in an Instagram post. The post announced: "Brand new flavours to the Walkers Wavy range! Spotted at Sainsbury's."
Reactions from Instagram users included one who said: "We can confirm that the Worcester Sauce ones are banging." Another enthused: "Ooooo! Need to try some of these," while a third mused: "Looks like Walkers are desperate to make their Worcester Sauce crisps as good as Seabrooks'."
Pricing and Nectar Card Discount
Packets of the two flavours are priced at £1.90. However, Nectar Card holders can purchase them for £1.35, saving 55p.
This news follows last month's confirmation that a well-loved but discontinued flavour of Walkers crisps had returned to supermarket shelves for good. The KFC-inspired flavoured crisps, part of the Max range, have made a comeback. Walkers has recently discontinued several products, including Marmite-flavour crisps, and is responsible for brands such as Wotsits, Quavers, Monster Munch, Squares, and Bugles, as well as ranges like Max and Sensations.
Walkers' History
Walkers began in Leicester in 1948. According to One Pound Crisps, Henry Walker was a butcher who, during post-war rationing, found himself with too much time and not enough meat to sell. "Crisps seemed like a reasonable pivot. So he bought some equipment, hired a few staff, and started producing potato crisps from a small factory in the city," they explained.
"For decades, Walkers stayed a regional brand. People in the Midlands loved it and it grew steadily, but it wasn’t yet a national name. That changed in the 1970s and 1980s, as the company expanded across the UK and invested heavily in manufacturing capacity." By the mid-1980s, Walkers had become a major name in the British snack market.
One Pound Crisps adds: "As a result, when the time came to sell, it attracted serious interest from some very large buyers. In 1989, PepsiCo acquired Walkers through its snack food division, Frito-Lay."
