A father from Lancashire has revealed what he calls a 'secret sale' at Sainsbury's, where savvy shoppers can find massive, unadvertised discounts on food items for as little as one penny by using a simple in-store tool.
The Supermarket Scanning Trick
Elliot Jeory, a dad-of-two from Preston, stumbled upon the bargain bonanza while using a shop-as-you-go handheld scanner in his local Sainsbury's. He explained that the 'magic trick' began when he scanned chocolate bars that were already marked as reduced. An Aero multipack, labelled down from £5 to £2.50, scanned at just 50p. He bought 12 packs for a total of £6.
The savings escalated when he found KitKat bundles priced at £2.20. After scanning them, the price plummeted to 22p each. Purchasing 20 meant a potential bill of £44 was slashed to a mere £4.40.
From Baileys to Cheese: The 1p Haul
In a follow-up video that gained over 61,000 views on TikTok, Elliot showcased even more staggering finds. Using the scanner, he located items including Camembert cheese, Baileys pouring cream, and fig brandy cream all for 1p each. Other bargains included custard creams for 7p, a sweet mix for 12p, chocolate oranges for 15p, and gluten-free chocolate baubles for 49p.
"Most of them have not updated the prices yet," Elliot advised. "Head down to your local Sainsbury’s, use a scanner and then scan the item because a lot of them have not been updated. The prices are updating on a daily basis while stocks last."
Shoppers React to the Secret Discounts
The discovery sparked a wave of reactions from other shoppers online. One commenter, Giorgia, exclaimed: “Wait. Sainsbury’s doing secret sales. Holy **** that makes a change!” Another, Sharron, simply called them "absolute bargains."
Others shared their own success stories, with Sylwia reporting: “I got 24 salted caramel profiteroles this morning for 2p!” and another shopper claiming to have bought £20 orchids for just 1p. The response highlighted a mix of excitement and suspicion, with Yas noting: “Staff conveniently forgot to mark these down eh.”
Elliot, who admits he doesn't even eat much chocolate, said he plans to give most of his haul away, stating: "it is worth it." His experience serves as a timely reminder for budget-conscious consumers to always scan items for potential hidden markdowns, especially on reduced-to-clear goods, as the digital price can often be lower than the sticker on the shelf.
