A father from Preston, Lancashire, claims to have uncovered a 'secret sale' at Sainsbury's by using the store's own scanning devices. Elliot Jeory, a dad-of-two, said he found multiple items drastically reduced in price when scanned, with some costing just 1p.
Demonstrating the hack on social media, Elliot explained that he initially scanned chocolate bars and found Aero bars marked down from £5 to £2.50, but scanning them showed a price of just 50p each. He bought 12 for £6. Similarly, KitKats priced at £2.20 rang up at 22p after scanning, allowing him to purchase 20 for £4.40 instead of £44.
Elliot's videos have gone viral, with shoppers sharing their own discoveries. One user reported getting 24 salted caramel profiteroles for 2p, while another found orchids originally £20 for just 1p. Items such as Camembert, Baileys pouring cream, and fig brandy cream were also spotted for 1p.
Elliot noted that many prices on shelves had not been updated, advising shoppers to scan items to check for hidden discounts. 'The prices are updating on a daily basis while stocks last,' he said, suggesting that the bargains could be used for Easter gifting.
The revelation has sparked a mix of excitement and humour among shoppers, with some joking that they hope the deals continue and others requesting that the secret remain between them.
