A savvy shopper's social media post has sent the high street into a frenzy after she hailed a Primark running jacket as a serious rival to versions costing over £50. The budget retailer has once again proven its knack for delivering luxury looks without the hefty price tag, with its latest 'lush' jacket flying off shelves.
The Viral TikTok That Started It All
On Tuesday, 6 January 2026, TikTok user Rebecca Hanneman, posting as @Rebeccahanneman, showcased the black version of Primark's Lightweight Running Jacket. In her video, which quickly amassed over 170,000 views and 5,000 likes, she urged followers to head to the store. "Running to Primark asap to get this running jacket in every colour possible," she wrote.
Rebecca emphasised the value, captioning her post: "£16 well spent!! Who said you need to spend £50+ on a windbreaker?! And it actually feels such good quality!!" Her enthusiastic review clearly resonated with a huge audience looking for affordable, quality activewear.
What Shoppers Are Saying About The Jacket
The reaction in the comments was overwhelmingly positive, with many confirming they had already purchased the jacket. One fan commented, "Yes!!!! I’ve just got it in pink! So good for the price." Another shopper who bought the yellow colourway agreed, writing, "it’s sooo good."
Others expressed regret for not buying it, while some asked practical questions. When one user asked if it kept her warm, Rebecca confirmed "100%". To a query about the fabric, she replied, "Yes actually so lightweight!" The jacket is listed on Primark's website for £18 and comes in black, yellow, and pink, with options for click and collect or in-store purchase.
Primark's Budget-Friendly Activewear Range
This viral hit is part of Primark's expanding range of affordable workout gear. The product description for the Lightweight Running Jacket highlights its practical features, including a foldaway hood, a kangaroo pocket, and a protective high neckline, making it ideal for unpredictable British weather.
But the retailer doesn't stop there. For fitness enthusiasts, Primark also sells a Buttery Soft Performance Jacket in teal, beige, burgundy, and chocolate. Furthermore, shoppers can complete their gym look with matching Buttery Soft Gym Leggings for just £12.
The viral success of this £16 jacket underscores a continuing trend of consumers seeking high-quality, fashionable items without breaking the bank. Primark has firmly positioned itself as the destination for savvy shoppers who want style, functionality, and incredible value, all wrapped up in one lightweight package.
