Bargain hunters across the UK are preparing for a frantic online event this evening as the cult-favourite Oodie brand launches its annual £1 sale. The spectacular offer, perfectly timed for Black Friday and Christmas shopping, begins at 7pm on Thursday, November 20, 2025.
How to Bag a Bargain Oodie
Securing one of these hugely discounted wearable blankets requires some preparation. Shoppers must sign up in advance by visiting the Oodie website and entering their email address. This crucial step grants you a chance to access the sale. Participants will receive a confirmation email and a second alert two hours before the event kicks off. You can also opt for a text reminder by adding your phone number.
The sale operates on a strict first-come, first-served basis, with only 1,000 units available. A spokesperson for the company warned, "Last year we sold out in minutes! Make sure to log in early to get your Oodie." To ensure a smooth checkout, have your Oodie account set up and be logged in before 7pm. The offer is not available on The Oodie App.
The £1 Oodie: A Closer Look
The star of the sale is the Grey Original Oodie, one of the brand's top sellers. Normally retailing for £65 and currently on a Black Friday offer for £32, it will be available for the incredible price of just £1 for the first 1,000 customers.
This particular hooded blanket is celebrated for its comfort and quality. It features Oodie's proprietary ToastyTek Outer, a warm fleece made with an ultra-fine micro thread for a super soft feel. The interior is lined with cosy sherpa fleece, and the design includes an oversized hood and extra-large pockets, perfect for storing a phone, snacks, or a TV remote. It is available in 'small/medium' or 'one size fits most'.
More Than Just Comfort: A Money-Saving Essential
An Oodie is more than a comfortable loungewear item; it's a potential tool for reducing household energy bills. The concept aligns with money-saving advice from experts like Martin Lewis, who advocates to "heat the human, not the home."
By providing excellent insulation and trapping body heat, a hooded blanket can keep you warm enough to turn down the central heating or use it less frequently. This leads to direct savings on utility bills. While there is an initial cost for the blanket, the standard version requires no energy to run, meaning it can pay for itself over time through reduced energy consumption.
The product's popularity is reflected in its stellar customer reviews. On the Oodie website, it holds an average rating of 4.9 out of 5 stars, with 99% of customers recommending it. One satisfied user described it as "an all encompassing hug in the cooler weather," while another joked it made them look like a "very warm Abominable Snowman." However, a lone critical review mentioned stitching coming undone after just three days of use.
Founded in 2018 by Davie Fogarty with the aim to "change the way we think about comfort," Oodie has become a winter staple for many in the UK. With the sale expected to cause another online stampede, those hoping to snag a £1 slice of cosiness are advised to be ready at their screens well before 7pm tonight.
