A supermarket worker's social media post has triggered a nationwide dash to stores, as shoppers scramble to buy a newly launched seasonal treat hitting shelves a full three months before Easter.
Viral Video Fuels Early Easter Craze
Clare, an employee at Woolworths, broke the news online that the supermarket chain has launched its mud cake-flavoured hot cross buns. Her video, which has been viewed more than 600,000 times, shows her heating the indulgent buns and pulling them apart to reveal oozing chocolate fudge. "I've got a feeling these aren't going to last long on the shelves," she warned viewers, describing the smell and appearance as "insane".
The footage captures the moment steam puffs out and melted chocolate spills as she tears a bun, leaving her exclaiming, "Oh my god yum." After tasting the product, she enthusiastically declared, "Holy moly," and urged followers to "run, don't walk" to their nearest store. Her colleagues were also seen confirming the buns were delicious during a taste test.
Shoppers Divided Over Early Launch
The reaction from social media users has been intense and mixed. Many expressed immediate excitement, with comments like "OMG I need to try these" and one user confirming, "I can confirm they are amazing." Others joked about the impact on their diets, with one stating, "These are going to be the reason I fail my New Year's resolution of eating healthier."
However, the early launch—coming just weeks after Christmas—has drawn criticism from some quarters. "But guys, what's the rush? There's three months until Easter. Chill a little," one person commented. Another simply pointed out, "It's literally January," while a third questioned the timing: "Why do hot cross buns come out straight after Christmas? I think it's far too early."
Expert Seal of Approval
The new product has also received a significant endorsement from a prominent food critic. Popular food content creator Russell Stuart, known as Russ Eats, rated the mud cake hot cross buns a near-perfect 9.5 out of 10, describing himself as "blown away" by the flavour. This expert approval is likely to further fuel demand for the $5.50 item.
With the product already flying off shelves across Australia and a viral social media campaign driving unprecedented interest, Woolworths' latest innovative Easter offering looks set to be one of the season's fastest-selling items. Whether you love or hate the increasingly early appearance of seasonal goods, the mud cake hot cross bun has undoubtedly captured the public's attention.
