Marks and Spencer has introduced a new bakery product that is generating significant excitement among shoppers. The latest addition to the Chunked N’ Loaded family is a custard cream cookie, available now in the in-store bakeries at M&S Foodhalls.
The New Custard Cream Cookie
The cookie features a golden, buttery base enriched with cream powder, delivering a rich custard flavour once baked. It is studded with generous chunks of M&S Custard Cream biscuits, offering an irresistible chew and texture in every bite. Finished with a drizzle of white chocolate, this cookie is described as luxury snacking at its best.
M&S announced the launch on Instagram, stating: "Our bakery cookies are proving unstoppable this summer – with our newest flavour dropping in our in-store bakeries NOW!" They added that the cookie is "more than just a cookie...this is an icon in the making, using none other than our best-selling biscuit!"
Shopper Reactions
Shoppers have expressed their enthusiasm for the new cookie. One foodie wrote: "Didn’t even know these were launching and happily stumbled upon them today. I had to get one, and it didn’t disappoint. 100% recommend." Another said: "Everything in moderation, treat yourself." A third commented: "All the loaded cookies are yum defo have to try this one!"
Some customers have even suggested further innovations. One shopper urged M&S to "triple coat in chocolate to be added to the outrageously chocolatey range!"
Previous Custard Cream Offerings
This is not the first time M&S has ventured into custard cream products. At Easter, the supermarket offered a viral 320g Easter egg shaped like a giant custard cream biscuit. It featured a hollow milk chocolate shell embedded with biscuit pieces and a white chocolate custard truffle filling, which was also well-received.
The new cookie is available now in the in-store bakery at local M&S Foodhalls. Shoppers are encouraged to try the treat and share their thoughts.
